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Aubree Schaefer

Aubree Schaefer is a Content Strategist at Sprout Social with a passion for helping others grow as social media marketers. Her enthusiasm for guiding others extends beyond Sprout, as she is also a registered yoga teacher.

Categories
- Finance & Banking
- Social Media Strategy
Monzo Bank’s investments in social media creativity pay dividends
Published on April 15, 2025 Reading time 6 minutes
Categories
- Finance & Banking
- Government
Social media resources for highly regulated industries
Published on April 11, 2025 Reading time 0 minutes
Categories
- Healthcare
- Social Media Strategy
Post Performance Report: Healthcare organizations harnessing social media
Published on April 10, 2025 Reading time 7 minutes
Categories
- Social Media Management
- Social Media Strategy
The case for better social media technology in 2025
Published on April 7, 2025 Reading time 7 minutes
Categories
- Influencers
- Social Media Strategy
The creator economy: Making dollars and sense out of social partnerships
Published on March 27, 2025 Reading time 12 minutes
Categories
- Social Media Marketing
- Social Media Strategy
How Gen Z uses social media and what that means for brands
Published on March 21, 2025 Reading time 11 minutes
Categories
- Influencers
- Social Media Strategy
Post Performance Report: Influencer partnerships that go beyond social media
Published on March 18, 2025 Reading time 7 minutes
Categories
- Social Media Strategy
- Social Media Trends
The social media landscape is being upended: Don’t wait to make a move
Published on March 12, 2025 Reading time 5 minutes
Categories
- Social Listening
- Sports
March Madness marketing: How elite brands can score major points
Published on March 5, 2025 Reading time 8 minutes
Categories
- Other Platforms
- Social Media Strategy
Post Performance Report: Brands building a presence on unexpected platforms
Published on February 13, 2025 Reading time 7 minutes
Categories
- Community Management
- Customer Experience
Brand love: How to make audiences’ hearts grow fonder
Published on February 11, 2025 Reading time 7 minutes
Categories
- Employee Advocacy
- Social Media Engagement
A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand
Published on February 10, 2025 Reading time 7 minutes
Categories
- Leadership
- Marketing Disciplines
11 marketing leaders who put social media first
Published on January 30, 2025 Reading time 8 minutes
Categories
- Social Media Marketing
- Video
Crayola’s YouTube content strategy colors outside the lines
Published on January 16, 2025 Reading time 5 minutes
Categories
- Future of Marketing
- Social Media Content
Post Performance Report: Brand content franchises with their own fandoms
Published on January 13, 2025 Reading time 7 minutes
Categories
- Corporate Communications
- Influencer Marketing
Should companies take a stand on social issues?
Published on December 19, 2024 Reading time 7 minutes
Categories
- Social Media Content
- Social Media Marketing
PPR special edition: The best brands on social media in 2024
Published on December 12, 2024 Reading time 15 minutes
Categories
- Consumer Goods
- Employee Advocacy
The best gifts for social media managers
Published on November 25, 2024 Reading time 7 minutes
Categories
- Corporate Communications
- Employee Advocacy
Post Performance Report: Masterful examples of executive brand advocacy
Published on November 15, 2024 Reading time 8 minutes
Categories
- AI Marketing
- Influencers
6 marketing priorities leaders will obsess over in 2025
Published on November 11, 2024 Reading time 7 minutes
Categories
- Customer Care
- Customer Experience
How to balance speed and quality customer service
Published on November 4, 2024 Reading time 9 minutes