Aubree Schaefer

Aubree Schaefer is a Content Strategist at Sprout Social with a passion for helping others grow as social media marketers. Her enthusiasm for guiding others extends beyond Sprout, as she is also a registered yoga teacher.

Categories
- Social Media Marketing
- Social Media Trends
The pros and cons of social media
Published on August 7, 2025 Reading time 12 minutes
Categories
- Future of Marketing
- Social Media Marketing
Will social media bans reshape the future of marketing?
Published on August 4, 2025 Reading time 9 minutes

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Categories
- Social Media Content
- Social Media Marketing
PPR special edition: The best brands on social media in 2025 (so far)
Published on July 10, 2025 Reading time 20 minutes
Categories
- Social Media Management
- Sprout in Action
Social media governance: 9 risks and how to avoid them
Published on July 8, 2025 Reading time 10 minutes
Categories
- Social Media Marketing
- Social Media Strategy
How millennials use social media: What marketers need to know
Published on July 1, 2025 Reading time 10 minutes
Categories
- Social Media Content
- Social Media Marketing
Unhinged marketing has gone mainstream, but consumers crave honesty
Published on June 17, 2025 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Post Performance Report: Bold brands delivering social ROI
Published on June 11, 2025 Reading time 7 minutes
Categories
- Branding & Creative
- Social Media Content
Post Performance Report: The best brand milestone campaigns on social
Published on May 21, 2025 Reading time 7 minutes
Categories
- Leveling Up
- Social Media Management
Social media teams are finally growing—stop hiring like it’s 2015
Published on May 19, 2025 Reading time 5 minutes
Categories
- Influencer Marketing
- Social Media Strategy
What brands get wrong about influencer sourcing
Published on April 24, 2025 Reading time 5 minutes
Categories
- Finance & Banking
- Social Media Strategy
Monzo Bank’s investments in social media creativity pay dividends
Published on April 15, 2025 Reading time 6 minutes
Categories
- Finance & Banking
- Government
Social media resources for highly regulated industries
Published on April 11, 2025 Reading time 0 minutes
Categories
- Healthcare
- Social Media Strategy
Post Performance Report: Healthcare organizations harnessing social media
Published on April 10, 2025 Reading time 7 minutes
Categories
- Social Media Management
- Social Media Strategy
The case for better social media technology in 2025
Published on April 7, 2025 Reading time 7 minutes
Categories
- Influencer Marketing
- Social Media Strategy
The creator economy: Making dollars and sense out of social partnerships
Published on March 27, 2025 Reading time 12 minutes
Categories
- Social Media Marketing
- Social Media Strategy
How Gen Z uses social media and what that means for brands
Published on March 21, 2025 Reading time 12 minutes
Categories
- Influencer Marketing
- Social Media Strategy
Post Performance Report: Influencer partnerships that go beyond social media
Published on March 18, 2025 Reading time 7 minutes
Categories
- Social Media Strategy
- Social Media Trends
The social media landscape is being upended: Don’t wait to make a move
Published on March 12, 2025 Reading time 5 minutes
Categories
- Social Listening
- Sports
March Madness marketing: How elite brands can score major points
Published on March 5, 2025 Reading time 8 minutes
Categories
- Other Platforms
- Social Media Strategy
Post Performance Report: Brands building a presence on unexpected platforms
Published on February 13, 2025 Reading time 7 minutes

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