Aubree Schaefer

Aubree Schaefer is a Senior Content Strategist at Sprout Social with a passion for helping others grow as social media marketers. Her enthusiasm for guiding others extends beyond Sprout, as she is also a registered yoga teacher.

Categories
- Future of Marketing
- Leadership
6 marketing priorities leaders will obsess over in 2026
Published on December 9, 2025 Reading time 9 minutes
Categories
- Influencer Marketing
- Social Listening
The future of social media: 7 expert predictions for 2026
Published on December 1, 2025 Reading time 8 minutes
Categories
- Customer Zero: Social media marketing
- Other Platforms
More brands are emerging on Substack: See how Sprout is building on the platform
Published on November 25, 2025 Reading time 11 minutes
Categories
- Community Management
- Social Media Marketing
Empathy marketing is what sets the best social teams apart
Published on November 17, 2025 Reading time 7 minutes
Categories
- Nonprofit
- Social Media Marketing
Post Performance Report: Nonprofit organizations bringing their missions to social media
Published on November 5, 2025 Reading time 6 minutes
Categories
- Customer Care
- Social Commerce
2025 holiday shopping trends: Tariffs, trust and timing
Published on October 30, 2025 Reading time 5 minutes
Categories
- Facebook
- Social Media Marketing
Most marketers don’t understand the full impact of Facebook
Published on October 23, 2025 Reading time 7 minutes
Categories
- Community Management
- Customer Care
How to create a social media crisis communication plan
Published on October 22, 2025 Reading time 10 minutes
Categories
- Social Media Management
- Social Media Strategy
YouTube channel management: A checklist for your brand
Published on October 14, 2025 Reading time 7 minutes
Categories
- Finance & Banking
- Government
Post Performance Report: Brands from regulated industries making social media less spooky
Published on October 9, 2025 Reading time 8 minutes
Categories
- Influencer Marketing
- Social Media Strategy
The future of influencer marketing: 4 trends for 2026 and beyond
Published on October 2, 2025 Reading time 6 minutes
Categories
- Higher Education
- Social Media Marketing
Post Performance Report: Universities acing social media
Published on September 15, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
The business value of social media is evolving
Published on September 8, 2025 Reading time 7 minutes
Categories
- Social Media Management
- Social Media Marketing
Post Performance Report: Sports marketing on social that’s reinventing the game
Published on August 11, 2025 Reading time 5 minutes
Categories
- Social Media Marketing
- Social Media Trends
The pros and cons of social media
Published on August 7, 2025 Reading time 12 minutes
Categories
- Social Media Management
- Sprout in Action
Social media governance: 9 risks and how to avoid them
Published on July 8, 2025 Reading time 10 minutes
Categories
- Social Media Content
- Social Media Marketing
Unhinged marketing has gone mainstream, but consumers crave honesty
Published on June 17, 2025 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Post Performance Report: Bold brands delivering social ROI
Published on June 11, 2025 Reading time 7 minutes
Categories
- Branding & Creative
- Social Media Content
Post Performance Report: The best brand milestone campaigns on social
Published on May 21, 2025 Reading time 3 minutes
Categories
- Leveling Up
- Social Media Management
Social media teams are finally growing—stop hiring like it’s 2015
Published on May 19, 2025 Reading time 5 minutes

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