Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

All Social Media Analytics

Categories
- Other Platforms
- Social Media Analytics
How brands and partners use the Sprout Social API
Published on July 28, 2025 Reading time 7 minutes
Categories
- Customer Zero
- Customer Zero: Defining the ROI of Social
What is attribution modeling for social media marketing?
Published on July 11, 2025 Reading time 8 minutes
Categories
- Template
- Customer Zero
A Social Media Scorecard Template to Keep Your C-Suite Informed
Categories
- Social Media Analytics
The social media metrics to track in 2026 (and why)
Published on June 26, 2025 Reading time 23 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Post Performance Report: Bold brands delivering social ROI
Published on June 11, 2025 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to measure your Facebook marketing ROI
Published on June 10, 2025 Reading time 10 minutes
Categories
- Competitive Strategies
- Social Media Analytics
How to perform a social media competitive analysis (+ free template)
Published on June 10, 2025 Reading time 17 minutes
Categories
- Customer Zero
- Customer Zero: Defining the ROI of Social
How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes
Categories
- Facebook
- Social Media Analytics
6 targeted Facebook KPIs to improve social media ROI
Published on June 3, 2025 Reading time 8 minutes
Categories
- Reddit
- Social Media Analytics
The 12 best Reddit analytics tools for marketers
Published on May 30, 2025 Reading time 6 minutes
Categories
- Data Report
- Social Media Analytics
The 2025 Content Benchmarks Report: Travel & Hospitality
Categories
- Webinar
- Government
Beyond the Benchmarks: How the City of Miami Beach Made Waves (and Went Viral)
Categories
- Social Media Analytics
Social media benchmarks by industry in 2025
Published on May 5, 2025 Reading time 7 minutes
Categories
- Case Study
- Community Management
How Penn State Health delivers efficient, empathetic engagement on social
Categories
- Social Media Analytics
- Social Media Strategy
45+ Twitter (X) stats to know in marketing in 2025
Published on March 20, 2025 Reading time 12 minutes
Categories
- Webinar
- Competitive Strategies
Data to Dollars: Leveraging Social Data for Increased Social Investment featuring Forrester
Categories
- Template
- Customer Zero
[Toolkit] Everything You Need to Prove Organic Social Media ROI
Categories
- Webinar
- All Industries
Social Trends to Refine Your Strategy in 2025: Index™ Insights Australia
Categories
- Leveling Up
- Social Media Analytics
20 social media KPIs to drive business growth
Published on February 19, 2025 Reading time 14 minutes
Categories
- Template
- Social Media Analytics
The go-to social media KPI template for 2026

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