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Social media analytics: The complete guide
Published on November 28, 2023
Reading time 8 minutes
Social Media Analytics
Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.
Featured
- Categories
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes - Categories
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on August 14, 2024 Reading time 8 minutes
All Social Media Analytics
- Categories
Competitive insights: 6 essential market factors and how you can collect them
Published on April 23, 2024 Reading time 9 minutes - Categories
11 YouTube analytics tools to improve your marketing in 2025
Published on April 19, 2024 Reading time 5 minutes - Categories
11 Facebook analytics tools to measure your marketing success in 2025
Published on April 17, 2024 Reading time 5 minutes - Categories
Best times to post on Twitter (X) in 2024
Published on April 15, 2024 Reading time 10 minutes - Categories
How a sentiment score improves your brand strategy
Published on April 15, 2024 Reading time 7 minutes - Categories
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes - Categories
The journey of a data point: Turning numbers into social media intelligence
Published on April 4, 2024 Reading time 15 minutes - Categories
How to use LinkedIn hashtag analytics to boost content reach
Published on March 28, 2024 Reading time 5 minutes - Categories
Competitive benchmarking to boost social media growth
Published on March 26, 2024 Reading time 14 minutes - Categories
How to conduct a TikTok audit in 6 steps
Published on March 11, 2024 Reading time 8 minutes - Categories
YouTube analytics: How to analyze your YouTube data
Published on March 7, 2024 Reading time 10 minutes - Categories
How to build a competitive analysis report with examples and tools
Published on March 7, 2024 Reading time 8 minutes - Categories
LinkedIn analytics: The complete guide for tracking metrics in 2025
Published on March 5, 2024 Reading time 12 minutes - Categories
Business intelligence reporting: making sense of your organization’s data
Published on February 21, 2024 Reading time 8 minutes - Categories
Reach vs. impressions vs. engagement: What’s the difference?
Published on February 20, 2024 Reading time 8 minutes - Categories
Competitor mapping: The benefits and how to create your own
Published on February 8, 2024 Reading time 5 minutes - Categories
Social media benchmarks by industry in 2024
Published on February 7, 2024 Reading time 6 minutes - Categories
Increase YouTube engagement: 10 ways that actually work
Published on January 31, 2024 Reading time 10 minutes - Categories
10 metrics to track influencer marketing success in 2024
Published on January 24, 2024 Reading time 8 minutes - Categories
How to measure brand awareness: 10 metrics to track
Published on January 11, 2024 Reading time 9 minutes
![[Afterpost] 2025 Index](https://media.sproutsocial.com/uploads/2025/01/index-2025_afterpost.png)
