Influencer Marketing
Win customers & multiply ROI with influencer marketing
Creator partnerships fuel awareness, engagement and conversions—if you can find the right fit. Sprout Social Influencer Marketing makes strategy development, accurate creator discovery using AI and campaign management faster, smarter and more effective.
Best Influencer Marketing Platform
Global Influencer Marketing Awards, 2025
Develop your influencer strategy
Use Reports to uncover market insights that inform data-backed GTM strategies you can trust to drive results.
Build a comprehensive competitive analysis
Track, measure, and understand how competitors engage with creators, both through sponsored posts and organic activity.
Track trends in real-time
See real-time overviews of creator coverage surrounding pop-culture topics like events, launches and new products.
Obtain industry insights
Understand which channels your industry’s creators are most active on, what topics they care about, and the creative styles driving conversation.
Find the perfect match
Use AI-powered solutions to discover influencers who will resonate with your target audience and drive business results.
Discover the right creators
Search creators based on the content they create and accurately identify the perfect partner using topic-led search powered by AI-Assist.
Scale & manage your partner inventory
Build your CRM and automate your discovery of high-quality, brand-aligned partners using Creator Lists.
Turn creator interest into ROI
Launch branded creator application pages across key channels with Recruit — Sprout's in-app AI-powered landing page builder.
Vet creator fit with confidence
Qualify influencers faster with AI-powered data points that result in more authentic, safe and high-performing influencer partnerships.
Quantify creator-brand alignment
Quickly determine how a creator’s content and audience aligns to your brand or campaign using AI-powered Brand Fit Score.
Safeguard your brand confidently
Build customized AI-informed brand safety parameters and assess a creator’s risk potential using Brand Safety Reports.
Validate performance and audience fit
Use Analytics to assess a creator’s audience demographics and benchmark their performance potential against comparable profiles.
Run campaigns from start to finish
Manage the entirety of your influencer marketing campaign, from outreach to contracting, content review, approvals, reporting and more using Campaigns.
Support your partner’s workflow
Creator Hub gives influencers a dedicated, professional space to accept proposals, upload content, receive feedback and review performance across all their social channels.
Boost creator content
Request Partnership Ads permissions and boost influencer content directly in-platform.
Measure performance in real-time
Capture post data, quantify ROI and extract campaign insights using fully modular Campaign Summary.
Scale your business
Streamline your operation by customizing data, workflows, and team structures to match your organization’s unique needs.
Collaborate in one view
Organize creator and content feedback, send approvals and communicate with internal and external stakeholders using Collaborator Tools.
Build structure for focused execution
Use Workspaces to create dedicated operating environments per brand, region, or business unit to support efficient, organized execution at scale.
Customize your settings
Configure unique settings per workspace, including brand safety rules, performance metrics, audience-targeting and more.
