Influencer Marketing

Drive brand growth with an all-in-one influencer management platform

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Reach new audiences & foster authentic customer engagements

Develop impactful strategies to authentically increase brand visibility, connect with new audiences and create synergy across your social media with Sprout’s Influencer Marketing platform.

Launch influencer campaigns with ease

Activate and scale your influencer marketing campaigns with customizable workflows. Collaborate seamlessly with teams to ensure campaigns are executed smoothly.

Grow your audience organically

Identify influencers to amplify your message using proven data that suggests brand alignment. Leverage their community to engage with customers across the largest social platforms.

Execute data-driven campaigns

Make decisions with actionable intelligence. Monitor your target audiences across multiple platforms and get valuable insights to optimize your brand’s influencer and social strategy.

Maximize influencer ROI

Accurately measure and report ROI from influencer campaigns alongside your branded content. Optimize your social strategy by analyzing paid (sponsored) and organic content performance.

Launch influencer campaigns with ease

Activate and scale your influencer marketing campaigns with customizable workflows. Collaborate seamlessly with teams to ensure campaigns are executed smoothly.

Grow your audience organically

Identify influencers to amplify your message using proven data that suggests brand alignment. Leverage their community to engage with customers across the largest social platforms.

Execute data-driven campaigns

Make decisions with actionable intelligence. Monitor your target audiences across multiple platforms and get valuable insights to optimize your brand’s influencer and social strategy.

Maximize influencer ROI

Accurately measure and report ROI from influencer campaigns alongside your branded content. Optimize your social strategy by analyzing paid (sponsored) and organic content performance.

Want to accelerate your brand growth? Get 1:1 support from experts.

Manage influencer campaigns from end-to-end with these features

Develop your influencer strategy

  • Competitive Analysis
    Track, measure and understand your competitor’s social media presence to learn and refine your strategy.
  • Trend Reports
    Get a comprehensive, real-time overview of trending products, personalities or events.
  • Industry Analysis
    Find the creators talking most about your industry, the topics they discuss and the platforms they’re posting on to stand out and make a big impact.

Find the right creators

  • Creator Discovery
    Select from 50+ filters to discover the perfect match to build an authentic brand-influencer relationship.
  • Content Health
    Evaluate and compare influencers’ engagement by platform, content, post-type and other metrics.
  • Affinity Engine
    Identify creators whose audiences have a predisposed interest in your brand using our proprietary machine learning algorithm.

Activate campaigns

  • Influencer CRM
    Build and manage customizable lists of partners and prospective partners by labeling creators by use case, location, brand fit and more!
  • Modular Workflow
    Align workflows to your organization’s unique processes to scale influencer outreach in one central location.
  • Approvals
    Streamline and manage content submissions and approvals between your organization and your partners using the Creator Hub.

Measure your perform­ance

  • Modular Campaign Summary
    Automatically populate campaign performance data into an all-encompassing report that can be edited to glean deeper insights.
  • Report Builder
    Create customized reports based on your needs or select from a library of template designs.
  • Link Tracking
    Understand traffic and conversions by using affiliate links UTMs or pixels.

The chosen platform for world-class brands & influencers

Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary
Sprout Social Product Image of Listening Performance Sentiment Summary

Discover untapped markets with engaging influencer content

See how your organization can align influencer marketing with social media management in a 1:1 chat with our team.

Learn more about influencer marketing

  • Example of adding a new story to Employee Advocacy by Sprout Social.

    The Influencer Marketing Directory

    Use Sprout’s unique, proprietary influencer marketing data and trends to help you find influencers for your next marketing campaign!

    Read more
  • Example of creating message ideas that your employees can use to share on LinkedIn, X (formerly known as Twitter), Facebook and Instagram in Employee Advocacy by Sprout Social.

    2024 Influencer Marketing Benchmarks Report

    Measure your campaigns against other industry players, set meaningful ROI expectations and craft influencer content audiences want.

    Read more
  • Example of an option to generate a newsletter preview or send the newsletter in Employee Advocacy by Sprout Social.

    What is influencer marketing: An influencer strategy guide for 2024

    Learn about the evolving world of influencer marketing in this guide from understanding the types of influencers to crafting effective strategies.

    Read more
  • Example of featured stories to share in Employee Advocacy by Sprout Social.

    A 6-point framework for maximizing influencer marketing ROI

    Learn how to maximize your influencer marketing return on investment using this six-point framework for influencer strategy.

    Read more
  • Example of selecting a message idea to use in a X (formerly known as Twitter) in Employee Advocacy by Sprout Social.

    How to find influencers for your brand’s marketing campaign

    Considering influencer marketing for your business? Discover how to find the right influencers for your brand today.

    Read more
  • Example of an Employee Advocacy by Sprout Social campaign metrics overview including: stories, shares, potential reach and earned media value.

    AI influencer marketing: Enhancing your campaigns with AI tools

    Sprout explains which AI influencer marketing tools and techniques can set your campaigns up for success.

    Read more