Nurturing Connections: Partnering with Parenting Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Wed Dec 18 2024

Connect with parents and families through authentic and impactful partnerships with parenting influencers. Our comprehensive data insights illuminate the leading voices in the parenting community, empowering you to forge strategic collaborations.

Sprout Social Product Image of Listening Performance Sentiment Summary

Building Bonds with Parenting Influencers

Foster trust and build meaningful relationships with parents by partnering with influential voices in the parenting community. Our data-driven platform makes it easy to discover and connect with parenting influencers who can authentically showcase your brand and products.

Sprout Social helps you connect with parenting influencers who resonate with your target audience. Leverage their expertise to build brand awareness, drive engagement, and foster a loyal community of parents who trust your brand.

How many parenting influencers are there?

Parenting Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do parenting influencers reach?

Parenting Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do parenting influencers post on social?

Parenting Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do parenting influencers charge per post?

Parenting Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are parenting influencers posts for brands?

Parenting Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from parenting influencers drive?

Parenting Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.