Culinary Creations: Partnering with Cooking Influencers

Name: Find Influencers
Creator: Sprout Social
Published: Wed Dec 18 2024

Whip up a recipe for success by collaborating with influential chefs, home cooks, food bloggers, and culinary enthusiasts. Our platform offers comprehensive data and insights on key voices in the food and cooking world, empowering you to create mouthwatering campaigns that inspire culinary creativity and engage food lovers.

Sprout Social Product Image of Listening Performance Sentiment Summary

Cook Up a Storm with Cooking Influencer Insights

Sizzle up your brand's presence in the culinary world by partnering with influential cooking experts and food enthusiasts. Our data-driven platform makes it easy to find and connect with cooking influencers who can showcase your food products, kitchen tools, or recipes, share their culinary expertise, and inspire your audience with their passion for cooking.

Sprout Social helps you create a recipe for success with cooking influencers. Leverage their culinary skills and influence to engage food lovers, build brand awareness, and drive sales for your food products, kitchenware, or culinary services.

How many cooking influencers are there?

Cooking Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do cooking influencers reach?

Cooking Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do cooking influencers post on social?

Cooking Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do cooking influencers charge per post?

Cooking Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are cooking influencers posts for brands?

Cooking Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from cooking influencers drive?

Cooking Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.