Professional social media management built for lean teams
Stop jumping between apps. From $79 per seat/month billed annually, try free for 30 days.
Social publishing that doesn't slow you down
Whether you're scaling a fast-growing brand or testing a new social strategy, Essentials is built for speed and ROI.
Publish faster
Connect up to 5 social profiles and schedule a month of content in minutes.
Remove the guesswork
Let AI automatically determine the exact time your audience is most active—then post for you.
Prove your impact
Track performance at the profile and post level without digging through native platform data.
Why growing brands choose Sprout Essentials
| Native Publishing | Sprout Essentials | |
|---|---|---|
| Publishing strategy | Guessing the best time to post | ViralPost® AI picks your peak engagement times |
| Scheduling | Manual, one post at a time per platform | Batch-schedule weeks of content in minutes |
| Workflow | Logging in and out of multiple apps and tabs | One centralized dashboard for every network |
| Reporting | Manual screenshotting, math and platform-hopping | Automated analytics across every network, in one place |
| Setup | No onboarding needed—but no real tools either | Professional-grade tools, up and running in minutes |
| Accessibility | Writing alt text from scratch every time | Unlimited AI-generated alt text, instantly |
Guessing the best time to post
ViralPost® AI picks your peak engagement times
Manual, one post at a time per platform
Batch-schedule weeks of content in minutes
Logging in and out of multiple apps and tabs
One centralized dashboard for every network
Manual screenshotting, math and platform-hopping
Automated analytics across every network, in one place
No onboarding needed—but no real tools either
Professional-grade tools, up and running in minutes
Writing alt text from scratch every time
Unlimited AI-generated alt text, instantly
After trial, $79 per seat/month billed annually, $99 per seat/month billed monthly
No credit card required
After trial, $79 per seat/month billed annually, $99 per seat/month billed monthly
Plan & schedule content
Visualize your entire content strategy across every channel. Drag, drop and schedule posts in minutes—so you can batch-create content and reclaim hours every week.
Know exactly when to post
Reach more people with every post. Sprout analyzes your audience's engagement patterns and recommends the optimal time to publish—so every post works harder.
See performance in one place
No more logging into native platforms. Sprout pulls performance data across every network, profile and post into a single view—so you can report on impact in minutes, not hours.
Everything you need for smarter, faster publishing.
Optimal Send Times
Customers using Sprout's AI-powered send times have seen up to 60% more reach—without posting a single additional piece of content.
Content Suggestions
Find engaging content and stay on top of trending topics with an aggregated list of shared links across social channels.
Social Media Calendar
Plan and schedule multiple social media posts across different profiles and networks simultaneously. Cut down planning time by queuing up various posts in advance.
Link in Bio
Drive traffic to your content from your Instagram bio using a visual landing page with clickable links to your content.
Post Performance Report
Analyze cross-channel performance at the post level to understand what resonates and why.
Profile Performance Report
Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.
