Professional social media management built for lean teams

Stop jumping between apps. From $79 per seat/month billed annually, try free for 30 days.

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Five Fifty Five
City of Las Vegas
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Levi's
Chicago Bulls
University of Florida
Tuft & Needle
Ohio Public Safety
Purdue University

Social publishing that doesn't slow you down

Whether you're scaling a fast-growing brand or testing a new social strategy, Essentials is built for speed and ROI.

Publish faster

Connect up to 5 social profiles and schedule a month of content in minutes.

Remove the guesswork

Let AI automatically determine the exact time your audience is most active—then post for you.

Prove your impact

Track performance at the profile and post level without digging through native platform data.

Why growing brands choose Sprout Essentials

Native PublishingSprout Essentials
Publishing strategyGuessing the best time to postViralPost® AI picks your peak engagement times
SchedulingManual, one post at a time per platformBatch-schedule weeks of content in minutes
WorkflowLogging in and out of multiple apps and tabsOne centralized dashboard for every network
ReportingManual screenshotting, math and platform-hoppingAutomated analytics across every network, in one place
SetupNo onboarding needed—but no real tools eitherProfessional-grade tools, up and running in minutes
AccessibilityWriting alt text from scratch every timeUnlimited AI-generated alt text, instantly
Publishing strategy
Native Publishing

Guessing the best time to post

Sprout Essentials

ViralPost® AI picks your peak engagement times

Scheduling
Native Publishing

Manual, one post at a time per platform

Sprout Essentials

Batch-schedule weeks of content in minutes

Workflow
Native Publishing

Logging in and out of multiple apps and tabs

Sprout Essentials

One centralized dashboard for every network

Reporting
Native Publishing

Manual screenshotting, math and platform-hopping

Sprout Essentials

Automated analytics across every network, in one place

Setup
Native Publishing

No onboarding needed—but no real tools either

Sprout Essentials

Professional-grade tools, up and running in minutes

Accessibility
Native Publishing

Writing alt text from scratch every time

Sprout Essentials

Unlimited AI-generated alt text, instantly

Try Sprout Essentials for free, no credit card required

After trial, $79 per seat/month billed annually, $99 per seat/month billed monthly

Try Sprout Essentials for free

No credit card required

After trial, $79 per seat/month billed annually, $99 per seat/month billed monthly

Plan & schedule content

Visualize your entire content strategy across every channel. Drag, drop and schedule posts in minutes—so you can batch-create content and reclaim hours every week.

Know exactly when to post

Reach more people with every post. Sprout analyzes your audience's engagement patterns and recommends the optimal time to publish—so every post works harder.

See performance in one place

No more logging into native platforms. Sprout pulls performance data across every network, profile and post into a single view—so you can report on impact in minutes, not hours.

Plan & schedule content

Visualize your entire content strategy across every channel. Drag, drop and schedule posts in minutes—so you can batch-create content and reclaim hours every week.

Know exactly when to post

Reach more people with every post. Sprout analyzes your audience's engagement patterns and recommends the optimal time to publish—so every post works harder.

See performance in one place

No more logging into native platforms. Sprout pulls performance data across every network, profile and post into a single view—so you can report on impact in minutes, not hours.

Everything you need for smarter, faster publishing.

Optimal Send Times

Customers using Sprout's AI-powered send times have seen up to 60% more reach—without posting a single additional piece of content.

Content Suggestions

Find engaging content and stay on top of trending topics with an aggregated list of shared links across social channels.

Social Media Calendar

Plan and schedule multiple social media posts across different profiles and networks simultaneously. Cut down planning time by queuing up various posts in advance.

Link in Bio

Drive traffic to your content from your Instagram bio using a visual landing page with clickable links to your content.

Post Performance Report

Analyze cross-channel performance at the post level to understand what resonates and why.

Profile Performance Report

Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.

G2 testimonial screenshot

I love how Sprout Social makes scheduling so effortless.

The tool's easy scheduling feature significantly helps in planning and organizing posts more efficiently, which I find very valuable. Additionally, the initial setup of Sprout Social was incredibly easy, allowing me to get started without any hassle.
Justine W.

*Real customer reviews based on G2 data

G2 testimonial screenshot

User experience is second to none.

You can set up your account and be off and running on day one, very easy to integrate - Platform reliability is top notch.
Jordan H.

*Real customer reviews based on G2 data

G2 testimonial screenshot

With the market ever changing, Sprout allows us to keep our clients up to date with the latest social posts.

We also love that it tells us the peak times to post, ensuring that we are reaching the most people at the most optimal time. Sprout is easy to use, efficient, collaborative, and overall a wonderful tool.
Jane H.

*Real customer reviews based on G2 data

Frequently Asked Questions