Senior Manager, Marketing Campaigns

Description

Sprout Social is looking to hire a Senior Manager, Marketing Campaigns - New Business to join the Marketing team. This role will report to the Senior Director, Integrated Marketing.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of inspiring our customers and driving the growth of our business. As a true partner to the Revenue team, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. We put our customers at the center, we’re driven by results and we’re passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. At Sprout, we want you to do your best work, be creative, take risks and make mistakes.

What you’ll do

• Define the cross-functional campaign strategy for new customer acquisition, thinking holistically about the prospect journey and how to deliver value at each touchpoint
• Determine campaign themes, content and storytelling that will reach and engage prospects at the right moments in their journey.
• Own your pipeline and revenue results with a strong focus on analyzing performance, distilling key insights and presenting optimization recommendations that mobilize stakeholders
• Lead a team that develops and executes new business campaigns, webinars and co-marketing initiatives as part of Sprout’s global, integrated campaigns motion

What you’ll bring

We are looking for a strategic leader who can confidently bring together cross-functional teams, coach and guide team members, and develop high-performance campaigns that drive customer acquisition. You might be a fit for this role if you:

• Have a history of driving campaigns and demand initiatives that achieve ambitious goals.
• Foster innovation and creativity on teams you lead, encouraging colleagues at every level to realize new possibilities.
• Have extensive experience analyzing campaign performance, distilling key insights and presenting recommendations in a way that mobilizes diverse stakeholders.
• Are comfortable as both a player and a coach, balancing strategy, execution and people management responsibilities and empowering your team in their own development.
• Bring deep experience partnering with and presenting to Revenue leaders and teams cross-functionally on strategy and results. 
• Are no stranger to building new teams, processes and reporting capabilities—in fact, you thrive on navigating complexity and leading through change.

The minimum qualifications for this role include:

• 8+ years of experience in integrated marketing, campaigns, demand generation or relevant marketing experience, including 2+ years of experience in a B2B SaaS environment
• 5+ years of experience developing strategy and managing cross-functional marketing projects from vision through execution
• 1+ years of experience creating reports and dashboards in Salesforce
• 1+ years of experience managing and leading teams

Preferred qualifications for this role include:

• Experience developing and executing webinar and email campaigns end-to-end
• Experience working within the social media marketing industry

Within 1 month, you’ll plant your roots, as you:

• Experience Sprout’s new hire onboarding program, which includes product training, insight on our company’s mission and vision, and a comprehensive overview of the org. 
• Work with your manager to set initial priorities, align on expectations for your role and define key success metrics to measure progress.
• Get to know your team members and dive into how our global, integrated campaign strategy ladders up to the goals of the marketing organization and business.
• Familiarize yourself with our product, marketing strategy, OKRs and Ideal Customer Profile.
• Participate in 1:1s, stand-ups, team meetings and marketing rituals. 

Within 3 months, you’ll start hitting your stride as you:

• Evaluate past campaigns, analyze results, gather feedback from cross-functional collaborators, and incorporate your insights into your team’s roadmap.
• Develop a strong understanding of Sprout’s customers, personas and brand guidelines to help you craft engaging campaign themes, storytelling and communications.
• Familiarize yourself with Sprout’s webinar program, including content, technology and opportunities for the new business audience.
• Contribute to our 2025 campaigns, collaborating with the team on webinars, email strategies and distribution plans and developing plans for upcoming campaigns.
• Measure progress toward growth lead, pipeline and revenue targets on a regular basis, optimizing campaigns and partnering with stakeholders to drive performance gains.
• Build relationships with key stakeholders, including Marketing Operations, Product Marketing, Brand Creative, Brand and Social, Marketing Operations, Content, Revenue Enablement and Sales.

Within 6 months, you’ll be making a clear impact as you:

• Implement the strategy and roadmap you’ve developed, assess results and continue to learn and grow.
• Develop campaign themes, strategies and assets that support Sprout’s global campaigns.
• Identify opportunities to efficiently grow our reach through co-marketing, new channels and more.
• Work with a cross-functional team to advise on and develop webinar content, curating standout speakers and expert perspectives that get our audience talking.
• Present results and recommendations to stakeholders, sharing progress, optimizations and recommendations to test and learn, and joining shared rituals with Revenue teams to speak on behalf of the Campaigns team.
• Hold regular career development conversations with your direct reports, leveraging Sprout’s marketing career bands to identify opportunities to grow.
• Proactively share feedback up, down and sideways, helping your team and collaborators grow.

Within 12 months, you’ll make this role your own as you:

• Test, fail, learn and apply new tactics and operational processes to grow your impact.
• Evaluate efforts and make plans to scale our campaign strategy and team.
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet. 

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

The base pay range for this role is $124,000.00 - $187,000.00 USD annually. Individual base pay is based on various factors, including relevant experience and skills, the responsibility of the role, and job duties/requirements. In addition to base pay, some Sales and Success roles can earn sales incentives. 

Sprout’s compensation ranges are intentionally broad to allow for our team members' growth within their role. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@sproutsocial.com and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement. 

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software, Inc., and Crosschq, Inc., cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, by clicking “Submit Application” on this site, you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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