Best times to post on LinkedIn in 2025

In the realm of professional networking, LinkedIn stands as the undisputed champion. As the premier professional social network, it’s where you establish yourself as a thought leader in your industry. The platform offers marketers a unique opportunity to reach a targeted, professional audience, which makes it an essential tool for any B2B strategy. But sharing company updates isn’t enough to cut through the noise.

Understanding the best time to post allows you to maximize visibility, drive engagement and build connections, whether they’re with clients, customers, employees or prospects, or all of the above.

With over 1 billion members in 200 countries and regions, businesses have a large audience and employee advocates to extend their reach. By scheduling your content and using the right LinkedIn marketing strategy, you can position your brand as a thought leader and generate valuable leads.

To enhance professional networking strategies, this year we’ve also determined the most effective posting schedules on LinkedIn, segmented for the UK market:

• Best times to post on LinkedIn in the UK

Learn how to identify your best times to post globally on LinkedIn with a free trial of Sprout Social and test our ViralPost® feature.

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When is the best time to post on LinkedIn?

 

Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated to midday on weekdays. Businesses are more likely to succeed in their LinkedIn marketing during these times when users are more active on the platform.

Because LinkedIn’s content is centered around professional thought leadership and growing your network, it makes sense that most people use the app during the week. By midday, there’s buzz on the platform, and the best times to post on LinkedIn for Company Pages are Tuesdays, Wednesdays and Thursdays starting at 10 a.m. and extending for one to three hours, respectively. Weekends see light engagement, which is why we encourage new content to be posted during the week.

While LinkedIn may have started as a job board and networking platform, it’s evolved into a global professional networking hub. It’s a space for professional storytelling and employee advocacy. Businesses on LinkedIn are finding new ways to generate leads, find co-marketing partners, highlight company culture and attract talent, so it makes sense that posting and engagement match with the business hours.

Understanding how to reach a wider audience through thoughtful content planning, scheduling and advocacy differentiates your LinkedIn strategy from the next business.

What is the best day and time to post on LinkedIn?

We know the best time to post on LinkedIn overall, but what about for each day of the week?

Best time to post on LinkedIn on Monday

The best time to post on LinkedIn on Mondays is between 10 a.m. and 1 p.m.

Note that every weekday sees above-average engagement on LinkedIn on what matches the typical business workday. Mondays see high optimal send times engagement but not the highest.

Best time to post on LinkedIn on Tuesday

The best times to post on LinkedIn on Tuesdays are between 10 and 11 a.m.

As the week progresses, more hours become concentrated with engagement on LinkedIn. LinkedIn Company Pages see greater engagement in the late morning hours on Tuesdays.

Best time to post on LinkedIn on Wednesday

The best times to post on LinkedIn on Wednesdays are 10 a.m. to noon.

As we approach midweek, the number of concentrated hours of engagement with LinkedIn Company Pages’ content, generally around the late morning and lunch hours.

Best time to post on LinkedIn on Thursday

The best times to post on LinkedIn on Thursdays are 9 a.m. to 1 p.m.

Thursdays see the heaviest concentration of optimal post time engagement compared to any other day of the week. Thursday midmornings to early afternoons are peak times to publish on LinkedIn Company Pages.

Best time to post on LinkedIn on Friday

The best time to post on LinkedIn on Fridays is at 10 a.m.

LinkedIn Company Pages still see post engagement throughout the day, but the best optimal send time is at that one specific hour.

Best time to post on LinkedIn on Saturday

The best time to post on LinkedIn on Saturdays is 9 a.m.

Overall, the weekends see light engagement between 6 a.m. and 5 p.m., but LinkedIn Company Pages see a single hour of optimal send times engagement at 9 a.m., specifically.

Best time to post on LinkedIn on Sunday

The best time to post on LinkedIn on Sundays is between 7 a.m. and 5 p.m.

Again, weekends overall see some post engagement on LinkedIn for Company Pages. Due to the professional nature of the network, the engagement analyzed is moderate.

When is the best time to post on LinkedIn by industry?

The data above provides a global outlook on when the best times to post on LinkedIn are. Keep in mind there are a few factors, such as industry, that play into the success of your social posts. Content type, audience demographics and business location are just a few other factors to consider.

Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social media experiments.

• Education & Schools
• Financial Services Industry
• Food & Beverage Industry
• Government
• Hospitals & Healthcare
• Nonprofit
• Travel & Hospitality

Best times to post on LinkedIn for education and school

 

A good social media strategy on LinkedIn helps universities and schools connect with alumni, recruit faculty and promote research. Due to the platform’s unique opportunities, schools can showcase institutional achievements, share thought leadership and build partnerships with industry professionals.

From K12 to higher education institutions, schools saw higher engagement times throughout the weekday on LinkedIn compared to last year. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet their goals and effectively target distinct audiences at the right time.

Schools and education social media resources

• Higher education social media strategy: How Gettysburg College makes the grade
• Post Performance Report: Higher ed institutions raising the bar on social
• 15 ways to use social media for education
• All aboard: How Purdue University increased their social media engagement by 24%

Best times to post on LinkedIn for financial services industry

 

Having a social media presence, even for regulated industries, is crucial, especially with many users flocking to social media for customer care. The financial services industry is no different. Financial firms use LinkedIn to share industry insights, promote thought leadership and connect with potential clients and investors, in addition to networking, lead generation and talent acquisition.

On LinkedIn, the financial services industry sees high optimal send-time engagement during weekdays, but especially Wednesdays and Thursdays, both in the mornings through midafternoons.

Financial services industry social media resources

• Social media for financial services: 5 tips to ace your marketing strategy
• For financial services brands, social media is a risk mitigation friend—not foe
• Navigating social media compliance across regulated industries

Best times to post on LinkedIn for food and beverage industry

 

The food and beverage industry, which includes restaurants, has evolved over the last several years. Online orders, apps, delivery services—all of these play into how these brands engage with customers. Every social network has different benefits when interacting with customers, and the food and beverage industry is no different. These brands use LinkedIn for B2B networking, supply chain management and talent recruitment. Many also share industry trends, promote corporate responsibility, and connect with distributors and retailers.

Food and beverage industry social media resources

• 5 tips from the man behind #Sprinklegate
• Papa Johns cuts customer service response time in half with Sprout Social
• How Sprout helps GRDC increase engagement with multiple generations of Australia’s grain farmers

Best times to post on LinkedIn for government

 

In today’s digital landscape, a strong social media presence is vital for government agencies, as citizens increasingly turn to these platforms for information and engagement. Agencies can leverage LinkedIn to recruit talent, share policy updates and highlight agency initiatives. This improves transparency, strengthens community relations and builds public trust. On LinkedIn, government entities see the highest engagement on Company Pages during peak business hours on weekdays, especially around midday.

Government social media resources

• What government agencies need to know about social media archiving
• Social media tools for government: What your team needs for success
• Social media and government: how to keep citizens engaged
• How Lake Metroparks stays a step ahead on social media using Sprout Social

Best times to post on LinkedIn for hospitals and healthcare

 

Hospitals, clinics and healthcare providers use LinkedIn to educate the public, promote their programs for aspiring physicians, build trust and disseminate research content. On LinkedIn, these organizations promote medical advancements, share thought leadership and research, and engage with healthcare professionals and industry partners.

Hospital and healthcare social media resources

• Social media for healthcare: How to keep patients engaged in the digital age
• The pros and cons of social media in healthcare
• How to realize the ROI of social media in healthcare
• A healthcare team’s guide to HIPAA compliance on social media
• The power of social listening for healthcare organizations

Best times to post on LinkedIn for nonprofit organizations

 

Civic, nonprofit and membership organizations use social media to amplify their missions, connect with donors, promote fundraising campaigns and engage with professionals who align with their mission. And LinkedIn enables them to create those connections.

On LinkedIn, nonprofit organizations saw above-average engagement with LinkedIn Company Pages throughout the day on weekdays, especially on Wednesdays. With more professionals online during the week, these organizations can foster those connections necessary to promote their causes.

Nonprofit organizations social media resources

• 2 nonprofit social marketers share how they build & measure their social media strategies
• How the Royal National Institute of Blind People found a dedicated accessibility partner in Sprout
• Mission critical: How to find the right social media management tools for nonprofits

Best times to post on LinkedIn for travel and hospitality

 

The travel and hospitality industries saw a significant shift in engagement on LinkedIn. Hospitality brands continue to pivot their strategies for B2B networking, talent recruitment and industry thought leadership on the app. They’re seeing moderate engagement with scheduled branded content during the midmorning, but heavily concentrated peak engagement on Thursdays especially.

Travel and hospitality social media resources

• Social media and hospitality: How 3 brands are serving 5-star experiences
• International hotel chain Minor Hotels uses Sprout to boost its online presence
• Sprout Social helps keep NJ TRANSIT’s social strategy on track
• How to set up a travel social media marketing strategy
• How to manage multiple social media accounts

How to find your own best times to post on LinkedIn

Social marketers can plan content more effectively when they’re armed with data. As social media continues to evolve, brands and consumers will need to evolve with it. Staying aware of new content formats and trends might help you reach your audience in unexpected ways and build more authentic connections.

How to find your best time to post on LinkedIn with Sprout Social

A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.

Sprout’s patented ViralPost® technology uses the same data we used to look at all our customer accounts to find the best time to post, based on your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in Professional and Advanced plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.

With features like post tagging and cross-network reporting, you can separate different elements like post author or types of content, and drill down into how your posting time influenced your social success.

Step 1. Start your free Sprout Social trial: Sign up for a free trial of Sprout Social with your business email and connect to your social media profiles. This will allow the platform to gather data from your accounts and personalize the Optimal Send Times feature to your specific audience engagement patterns.

Select the type of LinkedIn account you want to connect to: an individual Profile, an Organization Page (whether it’s a Company Page, Showcase Page or School Page) or Ad Account. To connect Sprout to either an Organization Page or Ad Account, you must be an admin for the brand’s LinkedIn account(s).

Step 2. Select networks. Open the Compose window in Sprout to craft your social media post. Select the LinkedIn Company Page(s) where you want to publish.

Step 3. Compose your message. Complete your post with a compelling message, visuals and relevant hashtags.

Step 4. Schedule with Optimal Send Times: Next to “When to post,” choose “Specific Days and Times” to reveal the Optimal Send Times feature. Select one of the suggested times, calculated based on when your audience is most likely to engage. The stars suggest a time that’s likely for more engagement.

 

Step 5. Schedule and publish: After you’ve added your additional details, schedule your LinkedIn post to publish at your chosen Optimal Send Time.

The specific times offered through Optimal Send Times are based on when your audience engages the most using your publishing history. ViralPost® also continuously refines these suggestions, saving you time and effort from repeated analysis and allowing you more time to craft great content.

How to find your best time to post on LinkedIn with Analytics

You may be ready to post content at these provided best engagement times as part of your strategy. But consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active at different times or at slightly different hours. If you use a LinkedIn analytics tool, it should contain a host of relevant data.

To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:

1. Login to LinkedIn and go to your LinkedIn Company Page admin view.
2. Click on Analytics.*
3. In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads or Competitors.
4. LinkedIn may not give you exact times or hours of user activity. But you can use demographic data, such as location or industry, to infer when users are likely to be online.

* Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.

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If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks:

• Best times to post on Social Media 2025
• Best times to post on Facebook 2025
• Best times to post on Instagram 2025
• Best times to post on TikTok 2025
• Best times to post on Twitter 2025
• Best times to post on YouTube 2025

How Sprout gathered the data

We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.

Sprout Social’s Data Science team gathers this information by analyzing nearly 2.5 billion engagements across 600,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest, TikTok and YouTube across a 4 month period. We synthesize this information in collaboration with our Data Science team to provide you with this article.

Unfortunately, we don’t have engagement data for Threads, yet.

Take the guesswork out of LinkedIn posting times with Sprout

Optimal LinkedIn posting times can significantly impact engagement. Weekdays during business hours, especially Tuesdays through Thursdays, generally see the highest activity. Remember that variables may affect your posting strategy, such as industry, target audience and demographics, campaign goals, content type and the content itself. An AI-powered analytics tool, such as Sprout Social, eliminates the guesswork and identifies personalized best posting times for your unique audience.

The data we provide is directional to put you on the right track. To find the best times to post on LinkedIn Company Pages for your business, start a free 30-day trial of Sprout Social. You can also request a personalized demo and try Sprout for yourself.