Solutions for Advocacy

Empower your people to build your brand

Give your employees a simple way to share curated content across their social networks, amplify the brand’s reach and demonstrate thought leadership.

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People want authenticity

Brand content shared by employees earns 56% greater reach than the same content shared by the brand itself.

Source:

Forbes

People want authenticity

Brand content shared by employees earns 56% greater reach than the same content shared by the brand itself.

Source:

Forbes

And revenue is the reward

Leads generated through employee advocacy or social selling are 7x more likely to close than those acquired through traditional efforts.

But employees need support

Employees have limited time for research, and they're also afraid of the repercussions (for themselves and their company) if they say the wrong things.

And connection is critical

When consumers feel connected to a brand, 76% will buy from it over a competitor and 57% will increase their spending with that brand.

Source: Brands Get Real

People want authenticity

Brand content shared by employees earns 56% greater reach than the same content shared by the brand itself.

Source:

Forbes

And revenue is the reward

Leads generated through employee advocacy or social selling are 7x more likely to close than those acquired through traditional efforts.

But employees need support

Employees have limited time for research, and they're also afraid of the repercussions (for themselves and their company) if they say the wrong things.

Set your advocates up for success

Turn your workforce into a powerful and authentic marketing engine with our advocacy platform, Bambu by Sprout Social.

Request a Demo

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Drive awareness and positive perception

Amplification

Increase the reach of brand messaging by empowering employees to share with their personal networks.

Social selling

Curate relevant industry content for teams to share to increase authority, thought leadership and brand awareness.

Watch how Euromonitor uses Bambu to set their sales teams up for success on social.

Euromonitor International

Watch how Euromonitor uses Bambu to set their sales teams up for success on social.

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Not only does Bambu make it easier for the sales teams to go in and have a ton of rich content and thought leadership populated for them to use, but we, as the marketing team, feel really confident about what they're sharing and how they're sharing it.
Sara Abadi, Marketing and Communications Manager at Euromonitor

Make advocacy your new influencer marketing

Spend less time (and money) sourcing external influencers to boost awareness and more time giving your audience what it really wants: real connection with the real people behind your brand.

Additional resources

City of Las Vegas case study

The City of Las Vegas uses Bambu to build trust in their communities and reclaim the narrative of local news.

See how

Zendesk case study

Zendesk uses Bambu to broaden its reach, increase lead traffic and strengthen existing customer relationships.

See how

Insights Blog

Find the latest social media tips, strategies and best practices for your business on Insights.

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