Webinar

Transparency on Social Media in 2018: What Consumers Want

with Tory Starr, Director of Social Media at WGBH, and Alicia Johnston, Brand Communications Manager at Sprout Social

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Webinar Details

86% of Americans say transparency from businesses is more important than ever before. With the rapid growth of social media as major marketing channel, brands and consumers have unprecedented access to each other. While this intimate connection fuels amazing experiences, it also puts additional responsibility on everyone involved. Consumers’ cards are on the table—they want more transparency, now. It’s time for brands to step up to the plate and deliver.

Consumers

Join us for this on-demand webinar as Tory Starr, Director of Social Media at WGBH, a Boston-based public TV and radio station and PBS’s single largest producer, and Sprout’s very own Alicia Johnston chat through this new data and share actionable insights to improve your social marketing.

You’ll learn:

  • The level of transparency that your audience expects from you in 2018. Just how vulnerable do you need to be?
  • The role social plays in how authentic and trustworthy your brand appears. Stacked up against other marketing channels.
  • The incredible power your CEO has, and how to help leverage it. Did you know that more than half of consumers want CEOs to have a personal presence on social media, such as their own Twitter handles or Instagram accounts?
  • Why millennials are the ultimate bar-raisers when it comes to transparency. And how to meet them where they are.
  • And more!

So pull out your pens and pads, grab a cool beverage, and sign up for this session today!

The Presenters

Alicia Johnston

Manager of Content and Communications
Sprout Social

Alicia Johnston is the Manager of Content and Communications at Sprout Social, a leading provider of social analytics, engagement and advocacy software for business. When she isn’t hunting for Chicago’s best almond croissant, she’s digging deep into consumer research for reports like this, helping people uncover their most creative insights and orchestrating internal communications for the amazing #TeamSprout.  @aliciabjohnston

Tory Starr

Director of Social Media
WGBH

Tory Starr is the Director of Social Media at WGBH, Boston’s public media station and the source of over one-third of PBS’ primetime programming. In her role, Starr leads social media strategy, best practices, platform partnerships, and project development for over 40 national and local TV and radio production units and services teams. She facilitates the use of both established and emerging social media platforms to build loyalty and community, boost brand awareness, and generate meaningful impact with new audiences. @torystarr3

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