Listen First: How to Improve Relationships and Results on Social

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Webinar Details

Stronger relationships lead to stronger results, whether that means likes, comments or revenue to your brand.

And we know that social is the #1 marketing channel where people want to connect with brands.

But how do you get them to care about you?

Watch this VIP webinar where Kim Wu of Twitter and Brooke Andersen of Sprout Social cover:

  • How to become your own analyst, honing in on topics and conversations that matter
  • When to use industry, competitive and brand intelligence to inform your story
  • Tangible ways to differentiate between monitoring and listening on social
  • The ways that listening to your audience can drive better results for your brand

The Presenters

Brooke Andersen

Senior Strategic Services Consultant
Sprout Social

Brooke Andersen is a Senior Strategic Services Consultant at Sprout Social. Brooke spends her time day to day discovering actionable insights for Sprout customers. Prior to Sprout Social, Brooke managed digital strategy for brands Whole Foods Market and Evian water. When she is not diving into social data, you might find her perfecting her party trick of sabering a champagne bottle with a kitchen knife. @brookeandersen

Kim Wu

Partner Marketing Manager

Kim is the Partner Marketing Manager for the Data and Enterprise Solutions business at Twitter. Her goal is to educate the market about the many applications of Twitter Data and how it is leveraged by Twitter Premier data partners to solve business challenges. She has deep expertise in digital marketing and previously worked for Condé Nast and Experian Marketing Services. She successfully launched a Kickstarter and taught as an adjunct professor for Loyola Marymount University in Los Angeles. @kimwu