The 3 Types of Customer Care You Need on Social Media

Webinar Details

In the world of social, your customers are constantly talking about you, reaching out to you directly and passively listening to what you are saying—so, it’s important that you listen, respond and communicate effectively in order to create exceptional customer experiences.

The idea of social customer care entails the entire relationship between your brand and your customers. From being a reachable source to providing ongoing support and creating delightful customer experiences, you can build customer loyalty and increase sales through the right social customer care strategy.

It’s important to understand the three core segments of customer care on social media: pre-emptive, proactive and reactive. Whether your company is big or small, you can easily add and maintain these customer care initiatives and grow your relationship, and this webinar will teach you how.

Among other things, this webinar will teach you how to use:

  • Pre-emptive care to avoid inconveniencing customers.
  • Proactive care to spark conversations with your audience.
  • Reactive care to engage with inbound social messages.
  • Sprout Social to manage all of these initiatives.

So sign up now and even if you can’t attend the live session we’ll send you a recording to watch at your own convenience.

The Presenters

G. Keenan Schneider

Product Education Lead
Sprout Social

Keenan handles all things training at Sprout Social. He loves teaching people new things, and he’s passionate about technology, photography, and his disdain for cilantro. Find him on Twitter @SproutGKeenan

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

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