X (formerly known as “Twitter”) has evolved into a pivotal social platform for businesses to connect with their audience to amplify brand recognition and cultivate sales. In the vast expanse of content on the platform, it’s hard for businesses to keep up with their brand’s performance and reputation. This is where X monitoring tools make your life all the easier.

These tools allow companies to track brand mentions, analyze sentiment and uncover valuable insights about their audience. In this article, we’ll introduce you to the top nine X monitoring tools that can give you an edge over your competitors.

Why it’s important to track your brand on Twitter (X)

Using X monitoring tools offers a comprehensive view of your brand’s performance by providing a detailed look at the analytics and metrics that measure key performance indicators such as follower growth, engagement rates and impressions. Understanding the impact of your marketing strategies is crucial.

Why should you prioritize tracking your brand on X? Here’s what you need to know:

Brand reputation management

On social media, crises can quickly spread. X monitoring tools can help you track brand mentions and analyze sentiment. This lets you quickly address concerns and protect your reputation.

Also, X monitoring tools provide valuable insights into customer feedback and opinions, allowing businesses to improve their products and services based on real-time data. By tracking conversations and hashtags related to their brand, businesses can identify any potential issues or concerns and proactively address them.

This not only helps maintain a positive brand image, but also builds trust and loyalty with customers. In today’s digital age, having a strong social media presence is crucial for businesses. X monitoring tools provide the necessary tools to effectively manage their brand reputation.

Stay ahead of the competition

X monitoring tools help businesses stay ahead of rivals. They can monitor competitors’ performance, find industry trends and uncover new opportunities. This knowledge helps businesses make informed decisions and stay competitive.

This data can also be used to identify new opportunities for product or service offerings, helping businesses stay ahead of the competition. With the ability to track real-time conversations and trends, businesses can also stay on top of industry news and adapt their strategies accordingly.

Learn your audience

X monitoring tools can help you find and connect with your audience. By tracking relevant words, hashtags, and mentions, you can gain valuable insights into what your target audience is interested in.

This information can then be used to create content and campaigns that are tailored to their audience’s preferences, resulting in increased engagement and conversions.

By analyzing data on what types of content and messaging resonate most with their target audience, businesses can tailor their marketing strategies for maximum impact.

Overall X performance

The data provided by X monitoring tools helps you understand how your brand is performing on the platform. It empowers you to identify areas for improvement to optimize your X strategy. For example, if you see lower engagement, you can discover issues that caused the drop and adjust your X strategy accordingly.

X monitoring tools provide data-driven insights to boost marketing and sales. Analyze engagement data to find the most effective content, messaging and posting times.

Use this info to optimize content, increase website traffic and drive sales.

8 Twitter (X) monitoring tools to use for your brand

There are various X monitoring tools available, each with its own unique features and benefits. Here are nine of the best X monitoring tools to consider for your brand:

1. Sprout Social

Sprout Social’s Listening tool provides a plethora of capabilities to make X monitoring a breeze. You can dive deep into conversations happening on X that are relevant to your brand.

The Query Builder allows you to create detailed searches with just a few clicks. This makes it simple to track brand mentions, industry keywords and relevant hashtags. It empowers you to stay on top of conversations and topics that matter to your business to make informed decisions.

Here are a few core features of Sprout Social’s Social Listening Tool that’ll help you monitor X better and win over the competition:

This gif is scrolls through Sprout Social's interface overview of the sentiment analysis section within Sprout's Social Listening dashboard.

In-depth X sentiment analysis: Gain a deeper understanding of how the public feels on X with Sprout Social. The platform’s Social Listening tool empowers you in sentiment analysis. It sorts X posts into positive, negative or neutral groups. This helps you understand how people are talking about your brand on X.

This feature helps you better measure the impact of your marketing and brand interactions. It gives you a clear idea of how your audience sees you. This way, you can adjust your approach for the most meaningful engagement.

This image shows a social media analytics report, with key performance metrics on three coffee brands within Sprout Social's capabilities acting as a Twitter monitoring tool. It highlights Sprout Coffee's social media performance compared to Dunkin' and Caribou.

Competitive analysis: Keep tabs on your competition with Sprout’s social media competitive analysis. Track your competition’s X activity to compare it with your own and spot opportunities for improvement.

By understanding competition share of voice, you can identify gaps in the industry and what’s important to your audience, allowing you to better focus your marketing efforts and take a larger market share.

Real-time monitoring and alerts: Monitor X conversations as they happen. The Listening tool in Sprout Social provides real-time monitoring, which is particularly useful during fast-moving situations such as product launches or PR crises.

Set up Listening Spike Alerts to be notified of sudden increases in activity or sentiment. This will provide your team with the immediate insight they need to react and capitalize on positive spikes or avert potential crises.

This gif is scrolls through Sprout Social's interface overview of the Alert Configuration within Sprout's Social Listening dashboard. It notifies users in a change in sentiment online about tracked topics.

Social Listening from Sprout Social is packed with features that’ll benefit your marketing team, including easy-to-use data visualization tools and powerful sentiment analysis.

Use these capabilities to better understand the conversations happening around your brand on X and to strengthen your presence on the network. And, with real-time alerts and competitive insights, we will help you stay ahead of the curve.

Ready to see how Sprout Social can support your X strategy? Get started with a free trial.

Start a free Sprout Social trial

2. Brandwatch

Brandwatch offers features for tracking and analyzing online conversations about your brand. Its capabilities include detailed analytics on engagement, reach and the effectiveness of your content. Brandwatch’s strength lies in its ability to segment data and provide insights into specific demographics or regions, which can be invaluable for targeted marketing campaigns. Additionally, its keyword tracking and sentiment analysis features help you stay informed about relevant trends and public sentiment.

The image shows a graph that tracks the mention volume of different categories related to electric vehicles over the past 40 days, as measured by a Twitter monitoring tool called Brandwatch. The graph also shows the trending topics related to electric vehicles on Twitter.

3. Meltwater

Meltwater is a comprehensive media monitoring tool that tracks mentions of your brand across various channels, including social media, news outlets‌ and blogs. It provides real-time alerts on brand mentions, allowing you to quickly respond to any potential crises or opportunities. Meltwater also offers competitive analysis, helping you understand how your brand compares to others in your industry. Its robust reporting capabilities make it easy to measure the success of your social media efforts and adjust your strategy accordingly.

This image shows a computer screen displaying data from Meltwater--a Twitter monitoring tool. It shows the interface providing insights into social media reach, sentiment analysis and media exposure. The data is presented in the form of charts and graphs, which show the overall performance of a brand on Twitter.

4. Kwatch.io

Kwatch.io is a social media monitoring tool that specializes in tracking and analyzing the performance of your social media campaigns. Its analytics provide valuable insights into audience engagement, sentiment analysis and influencer impact. With Kwatch.io, you can easily track the performance of your posts, hashtags and competitors, allowing you to make data-driven decisions for your social media strategy.

This is a screenshot of the KWatch.io website, which offers Twitter monitoring features. The tool provides real-time alerts when keywords are mentioned on Twitter, as well as sentiment analysis and other features.

5. X Pro

X Pro, formerly known as TweetDeck, is a paid tool through X that’s particularly useful for managing multiple X accounts simultaneously. From a single dashboard, you can monitor various feeds, schedule tweets‌ and track your interactions. Its features include real-time analytics that provide immediate insights into X post performance, keyword tracking to monitor specific topics or terms and list management to organize your feeds. This tool is ideal for users who need to maintain an active, organized presence on X without switching between accounts.

This image shows two subscription options for X Pro that provides Twitter monitoring. The pricing and benefits of each option are listed, allowing users to choose the best fit for their needs.

6. Mention

Mention is a robust tool designed for real-time monitoring of your brand across the internet, including social media platforms like X. It provides detailed analytics on your mentions, helping you understand your audience’s perception and the impact of your social media campaigns. The tool’s sentiment analysis feature is particularly useful for assessing the emotional tone behind the mentions, which can guide how you engage with your audience and manage your brand’s image.

This image shows a screenshot of a Twitter monitoring tool called Mention that's tracking mentions of the NASA account. The tool highlights tweets related to the NASA Apollo 10 mission, showing how Twitter monitoring tools can track specific events and conversations.

7. Google Alerts

While not exclusively a social media tool, Google Alerts can complement your X monitoring efforts by keeping you informed about your brand’s mentions across the web. You can set up alerts for specific keywords related to your brand, and receive notifications whenever these are mentioned online. This tool helps you stay on top of what’s being said about your brand beyond just on X. Across various online platforms, it empowers you with a more holistic approach to online reputation management.

A screenshot of Google Alerts with a search term of "McDonald's" and showing two news articles about new menu items. This is an example of using media monitoring tools to track brand mentions and news.

8. Keyhole

Keyhole specializes in hashtag and keyword tracking, making it a great tool for monitoring campaigns and understanding audience engagement on X. It provides real-time analytics, which allows you to see immediate results of your social media activities and adjust your strategies accordingly. The tool also offers insights into the performance of specific posts and hashtags, helping you identify what works best for engaging your target audience and boosting your X presence.

The website for Keyhole, a social listening platform, features a cartoon ear holding a keyhole open, suggesting the use of social media monitoring to gain key insights about audiences. The website boasts that its social listening software can help brands stay ahead of the pack by understanding and engaging their audiences.

Maximize your brand success with X monitoring tools

X monitoring tools are important for businesses to do well online. They help businesses understand how well their brand is doing, what their customers want and how to build a good reputation. With these tools, businesses can learn a lot, change what they do based on what’s happening in the market and make content that their customers resonate with. Get started with X monitoring for free with Sprout Social.

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