Social Media Strategy

Explore comprehensive frameworks and expert advice for building a data-driven social media strategy that aligns with wider business goals.

All Social Media Strategy

Categories
- Customer Care
- Social Media Strategy
Essential Sprout features to help your brand maintain connection in an uncertain time
Published on March 17, 2020 Reading time 9 minutes
Categories
- Multi-Network
- Social Media Analytics
How to find your most successful social media posts
Published on March 11, 2020 Reading time 7 minutes
Categories
- Template
- Social Listening
[Free Toolkit] Use Data to Elevate Your Social Success
Categories
- Template
- Multi-Network
Social Listening for Org-wide Success: A Cheat Sheet
Categories
- Employee Advocacy
- Higher Education
7 Alumni engagement best practices for universities
Published on January 23, 2020 Reading time 7 minutes
Categories
- Employee Advocacy
- Retail
Social Spotlight: REI’s #OptOutside and how a campaign becomes a movement
Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Marketing
How to get traffic from Twitter that converts
Published on January 22, 2020 Reading time 7 minutes
Categories
- Multi-Network
- Retail
Tips for marketing to parents from top brands
Published on December 4, 2019 Reading time 6 minutes
Categories
- Customer Experience
- Social Media Content
How to use social media crowdsourcing effectively
Published on November 13, 2019 Reading time 8 minutes
Categories
- Consumer Goods
- Influencer Marketing
Social Spotlight: #FreshXIngridNilsen
Reading time 4 minutes
Categories
- Social Media Content
- Social Media Engagement
How to search your Twitter history and why you want to
Published on November 7, 2019 Reading time 7 minutes
Categories
- Data Report
- Social Media Content
#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era
Categories
- Social Media Content
- Social Media Marketing
Social Spotlight: How GoPro fuels brand loyalty with UGC
Reading time 4 minutes
Categories
- Social Media Engagement
- Social Media Marketing
Social Spotlight: A lesson in social storytelling from The New York Times
Reading time 4 minutes
Categories
- Facebook
- Instagram
How to create a hashtag for your brand
Published on October 10, 2019 Reading time 8 minutes
Categories
- Multi-Network
- Social Media Content
9 Smart social media tactics you need today
Published on October 9, 2019 Reading time 7 minutes
Categories
- Media & Entertainment
- Social Media Marketing
Social Spotlight: How Netflix uses social to create a brand experience
Reading time 4 minutes
Categories
- Leveling Up
- Social Media Analytics
UTM tracking & URL shortening for social media marketers
Published on September 19, 2019 Reading time 9 minutes
Categories
- Social Media Content
- Social Media Marketing
10 Call to action phrase examples that increase clicks and conversions
Published on September 19, 2019 Reading time 7 minutes
Categories
- Case Study
- Community Management
How Benefit turns cosmetics into connection using Sprout Social

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