The housing market’s strong recovery means that more and more new real estate agents are joining the workforce with every passing month. However, in an increasingly competitive market, it’s important for anyone eager to grow their real estate business to distinguish themselves.
While 20 years ago this may have meant printing up yard signs and taking out ads in local publications, today real growth comes via the internet. Social media in particular is a powerful tool for real estate professionals, who can use these free utilities to get their business in the public eye and earn themselves a wealth of repeat customers along the way. Even if you’re a social media novice, these social media hacks are a great place to start.
Create a Strong Brand Identity
While many businesses assume they can create a strong following on social media with name recognition alone, it’s actually essential to have a fully fleshed-out profile to engage with the right audience—your likely buyer.
Developing a strong brand identity with your profile will make it easier for potential colleagues and clients to find reasons they want to work with you, while a less thought-out brand profile may make people wary of reaching out. Don’t be afraid to make your identity as a company abundantly clear on your social media presence; doing so may even help you rank higher in searches.
Connect Across Multiple Platforms
Although countless companies have Facebook pages, many don’t think to connect with their customers on other social media platforms.
However, making and using everything from Twitter to Instagram to LinkedIn accounts will help boost your business’s search engine ranking and make it easier for your potential clients to get a clear picture of your business and what you’re about.
How to #disrupt traditional #sales in #RealEstate?
Its time we start improving the experience of the #realestate #agent. Raphael Bochtner, CEO of @SweepBright joins #thesalesaccelerationshow pic.twitter.com/OlQ17A2AW9
— Michael Humblet (@Humbletm) March 14, 2018
Buildings like Manhattan luxury tower 70 Charlton are a great example of this strategy used in practice.
Instead of just sticking to Facebook and Twitter, the developers use Instagram to highlight the building’s elegant homes and plush spaces with stunning photos, gaining the building thousands of followers; their follower count increases by the day.
Affiliate Yourself with Relevant Groups
The internet is a big place, so it’s not always the best idea to go it alone on social media. Whenever possible, link up with local groups or more well-known influencers to grow your business.
Asking a bigger company or group if they’ll share your blog post and offering to backlink to their content on your site or social media pages is a win for both of you.
Jump on Trends
It may seem opportunistic, but jumping on trends is a great way to get your content seen by a wider audience. Did The New York Times share a piece about the real estate industry on their Facebook page?
Share it on your public profile with some commentary based on your own experience, and you’ll have a wealth of new followers in no time.
Use SEO Tools
While many people believe that SEO tools are just for websites, they’re also a great way to boost your social media presence.
Boosting your follower counts and sharing links are great ways to initially increase your business’s SEO ranking. Once you’ve gotten a knack for how to promote your business, you can also use SEO tools, like Moz, to help you figure out which keyword strategies will best increase your visibility.
Building a business is an undeniably huge task, but that doesn’t mean it has to be an impossible one. Armed with the right social media tools, you can grow your real estate business, develop lifelong clientele, and become the success story you’d always hoped you could be. What are you waiting for? There’s no time like the present to get to work.