Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

Featured

Categories
- Social Media Marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Guide
- Social Media Marketing
Social Marketing Guide: 7 Steps To Creating a Winning Strategy
Categories
- Social Media Marketing
- Social Media Trends
80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes

All Social Media Marketing

Categories
- Facebook
- Social Media Analytics
The new Facebook features every marketer should know about
Published on June 18, 2020 Reading time 6 minutes
Categories
- Marketing Disciplines
- Social Listening
GDPR and social media: What marketers need to know
Published on June 15, 2020 Reading time 7 minutes
Categories
- Customer Care
- Finance & Banking
Social Spotlight: Visa and how to pivot with empathy during a crisis
Reading time 3 minutes
Categories
- Template
- Social Media Analytics
Jumpstart Your Strategy When Your Content Stalls Out [Free Checklist]
Categories
- Social Media Content
- Social Media Engagement
How to use emoji in marketing to drive engagement
Published on May 21, 2020 Reading time 8 minutes
Categories
- Template
- Leveling Up
Build a Business Case for Social Media Resources [Free Template]
Categories
- Consumer Goods
- Pinterest
How to sell on Pinterest: A step-by-step guide for brands
Published on May 12, 2020 Reading time 6 minutes
Categories
- Facebook
- Instagram
Instagram ads vs Facebook ads: Which is better for your business?
Published on May 7, 2020 Reading time 7 minutes
Categories
- Instagram
- Social Media Engagement
A guide to finding your Instagram target audience
Published on May 5, 2020 Reading time 7 minutes
Categories
- Community Management
- Higher Education
Social Spotlight: Michigan State University and creating community in this ‘new normal’
Reading time 3 minutes
Categories
- Branding & Creative
- Higher Education
University branding: How to build your school’s brand on social media
Published on April 20, 2020 Reading time 12 minutes
Categories
- Social Media Advertising
- Social Media Marketing
The essential guide to YouTube ad campaigns
Published on April 15, 2020 Reading time 7 minutes
Categories
- Social Media Engagement
- Social Media Marketing
Twitter chats: How to successfully host & participate in them
Published on April 13, 2020 Reading time 8 minutes
Categories
- Social Media Advertising
- Social Media Content
7 lessons from Sprout Social’s year of creative testing on social media
Published on April 9, 2020 Reading time 9 minutes
Categories
- Social Media Content
- Social Media Marketing
17 Engaging ideas for what to post on Twitter
Published on April 7, 2020 Reading time 7 minutes
Categories
- Higher Education
- LinkedIn
LinkedIn for colleges: Best practices for higher education
Published on April 6, 2020 Reading time 6 minutes
Categories
- Leveling Up
- Marketing Disciplines
Headline writing: 10 ways to get more eyes on your content
Published on March 30, 2020 Reading time 9 minutes
Categories
- Social Media Engagement
- Social Media Marketing
How to run a winning Twitter contest
Published on March 9, 2020 Reading time 8 minutes
Categories
- Guide
- Social Listening
Building a Successful Go-To-Market Strategy with Social Media
Categories
- LinkedIn
- Social Media Engagement
How to jumpstart your LinkedIn lead generation strategy
Published on March 3, 2020 Reading time 9 minutes
Categories
- Marketing Disciplines
- Social Media Engagement
15 inspiring social media landing page examples
Published on February 26, 2020 Reading time 10 minutes

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