Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

Featured

Categories
- Customer Zero
- Customer Zero: Social media marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 34 minutes
Categories
- Social Media Content
- Social Media Marketing
How to craft an effective social media content strategy
Published on September 16, 2025 Reading time 10 minutes
Categories
- Social Media Marketing
- Social Media Trends
120+ Must-know social media marketing statistics for 2026
Published on February 9, 2026 Reading time 16 minutes

Branding & Creative

View all Branding & Creative

Categories
- Branding & Creative
- Social Listening
The top brand management softwares to build and protect your brand in 2026
Published on October 9, 2025 Reading time 7 minutes
Categories
- Branding & Creative
- Social Media Analytics
How to measure brand awareness: 10 metrics to track
Published on October 8, 2025 Reading time 10 minutes
Categories
- Branding & Creative
- Social Media Marketing
How to define and share brand values (with examples)
Published on October 2, 2025 Reading time 12 minutes

Social Commerce

View all Social Commerce

Categories
- Customer Care
- Social Commerce
2025 holiday shopping trends: Tariffs, trust and timing
Published on October 30, 2025 Reading time 5 minutes
Categories
- Instagram
- Social Commerce
The ecommerce guide to social media conversions in the UK
Published on October 22, 2025 Reading time 10 minutes
Categories
- Influencer Marketing
- Instagram
7 real examples of how to make money on Instagram: A guide for small businesses & creators
Published on October 9, 2025 Reading time 10 minutes

Social Media Advertising

View all Social Media Advertising

Categories
- Instagram
- Social Media Advertising
How to sell on Instagram: A guide for businesses
Published on February 11, 2026 Reading time 12 minutes
Categories
- Reddit
- Social Media Advertising
Reddit advertising: Your strategic starter guide
Published on February 11, 2026 Reading time 10 minutes
Categories
- Social Media Advertising
- Social Media Marketing
How to win at TikTok ads in 2026
Published on February 10, 2026 Reading time 12 minutes

Social Media Engagement

View all Social Media Engagement

Categories
- Social Media Analytics
- Social Media Engagement
Share of voice: What it is and how to measure it
Published on March 11, 2026 Reading time 11 minutes
Categories
- Snapchat
- Social Media Analytics
Snapchat analytics: How to find the metrics that actually matter
Published on March 3, 2026 Reading time 7 minutes
Categories
- LinkedIn
- Social Media Analytics
How to build a LinkedIn dashboard that proves your social ROI
Published on February 26, 2026 Reading time 7 minutes

Social Media Trends

View all Social Media Trends

Categories
- Social Media Marketing
- Social Media Strategy
The state of social media in 2026: Data from Sprout’s latest pulse survey
Published on March 17, 2026 Reading time 7 minutes
Categories
- Influencer Marketing
- Social Media Strategy
Top 16 influencer marketing platforms for your 2026 campaigns
Published on March 12, 2026 Reading time 10 minutes
Categories
- Instagram
- Social Listening
Instagram competitor analysis to fuel brand growth
Published on March 11, 2026 Reading time 11 minutes

Social Spotlight

View all Social Spotlight

Categories
- Influencer Marketing
- Social Media Strategy
Post Performance Report: Influencer marketing campaigns taking over our feeds
Published on March 20, 2024 Reading time 8 minutes
Categories
- Customer Care
- Social Media Trends
Post Performance Report: Brands transforming social customer care
Published on February 26, 2024 Reading time 8 minutes
Categories
- Template
- Employee Advocacy
An Employee Spotlight Template for Celebrating Your Team

Video

Categories
- Social Media Marketing
- Social Media Trends
80+ Social media video statistics marketers need to know in 2026
Published on February 27, 2026 Reading time 12 minutes
Categories
- Instagram
- Social Media Content
9 ways to leverage short-form video (and how to get buy-in)
Published on February 11, 2026 Reading time 13 minutes
Categories
- Social Media Marketing
- Social Media Search
The YouTube algorithm: how it works and tips to optimize in 2026
Published on February 2, 2026 Reading time 12 minutes

All Social Media Marketing

Categories
- Social Media Marketing
- Social Media Strategy
The state of social media in 2026: Data from Sprout’s latest pulse survey
Published on March 17, 2026 Reading time 7 minutes
Categories
- Influencer Marketing
- Social Media Strategy
Top 16 influencer marketing platforms for your 2026 campaigns
Published on March 12, 2026 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Share of voice: What it is and how to measure it
Published on March 11, 2026 Reading time 11 minutes
Categories
- Instagram
- Social Listening
Instagram competitor analysis to fuel brand growth
Published on March 11, 2026 Reading time 11 minutes
Categories
- Social Media Marketing
- Social Media Strategy
27 Twitter (X) stats to know in marketing in 2026
Published on March 10, 2026 Reading time 10 minutes
Categories
- Bluesky
- Social Media Marketing
How to build your Bluesky strategy: The complete guide for modern brands
Published on March 10, 2026 Reading time 14 minutes
Categories
- Customer Experience
- Future of Marketing
Social media trends in the UK (2026): A strategic guide for marketers
Published on March 10, 2026 Reading time 10 minutes
Categories
- Social Media Marketing
- Social Media Trends
46 TikTok stats to inform your 2026 strategy
Published on March 9, 2026 Reading time 10 minutes
Categories
- Facebook
- Social Media Marketing
39 Facebook statistics marketers should know in 2026
Published on March 6, 2026 Reading time 12 minutes
Categories
- Social Media Content
- Social Media Marketing
Original content on social: Harder to find, but more important for brands to nail
Published on March 5, 2026 Reading time 6 minutes
Categories
- Facebook
- Social Media Marketing
9 Facebook trends to watch in 2026: AI, authenticity and the new search
Published on March 4, 2026 Reading time 8 minutes
Categories
- Snapchat
- Social Media Analytics
Snapchat analytics: How to find the metrics that actually matter
Published on March 3, 2026 Reading time 7 minutes
Categories
- Pinterest
- Social Media Marketing
Pinterest audit: A step-by-step guide to driving long-term ROI
Published on March 2, 2026 Reading time 9 minutes
Categories
- Social Media Marketing
- Social Media Trends
80+ Social media video statistics marketers need to know in 2026
Published on February 27, 2026 Reading time 12 minutes
Categories
- LinkedIn
- Social Media Analytics
How to build a LinkedIn dashboard that proves your social ROI
Published on February 26, 2026 Reading time 7 minutes
Categories
- Social Media Content
- Social Media Marketing
Hashtag holidays that need to be part of your strategy in 2026
Published on February 23, 2026 Reading time 18 minutes
Categories
- Pinterest
- Social Media Engagement
How to calculate and boost your Pinterest engagement rate
Published on February 23, 2026 Reading time 10 minutes
Categories
- Bluesky
- Social Media Marketing
Bluesky growth: Is your brand ready for decentralized social media?
Published on February 20, 2026 Reading time 13 minutes
Categories
- LinkedIn
- Social Listening
LinkedIn social listening: Turn conversations into competitive advantage
Published on February 19, 2026 Reading time 12 minutes
Categories
- Social Media Marketing
- Social Media Trends
Social media demographics to inform your 2026 strategy
Published on February 18, 2026 Reading time 12 minutes

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