How to write engaging YouTube video descriptions: 7 Best practices
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Organic vs. paid social media: A hybrid strategy that works
Published on June 18, 2025 Reading time 10 minutes - Categories
Digital adapters: How Gen X uses social media and why it matters to marketers
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The YouTube algorithm: how it works and tips to optimize in 2025
Published on June 13, 2025 Reading time 11 minutes - Categories
Measure brand health accurately with AI sentiment analysis
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20 Sprout Social features you might not know about
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Influencer rate card tips for smarter campaign planning
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Post Performance Report: Bold brands delivering social ROI
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Social media tools for government: What your team needs for success
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How to get more views on YouTube: 18 ways to promote your channel
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A complete guide to creating a social media calendar (plus template)
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How to perform a social media competitive analysis (+ free template)
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12 of the best social media analytics tools for your brand in 2025
Published on June 6, 2025 Reading time 11 minutes - Categories
How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes - Categories
The state of social media in 2025: Data from Sprout’s latest pulse survey
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6 targeted Facebook KPIs to improve social media ROI
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How to find your brand’s niche on social media
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TikTok Promotion: Boost your visibility in 2025
Published on May 30, 2025 Reading time 7 minutes - Categories
Social media ROI statistics marketers need to know in 2025
Published on May 29, 2025 Reading time 7 minutes