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“audience research”

Categories
- Influencer Marketing
For legacy industries, influencer marketing is key to evolving the customer journey
Published on March 26, 2024 Reading time 5 minutes
Categories
- AI Marketing
- Technology & Software
How AI insights improve decision making
Published on March 19, 2024 Reading time 8 minutes
Categories
- Marketing Disciplines
- Social Media Marketing
Executing a successful demand generation strategy [with examples]
Published on March 14, 2024 Reading time 12 minutes
Categories
- Social Listening
- Social Media Marketing
Navigating social media marketing in an election year
Published on March 12, 2024 Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Strategy
How to conduct a TikTok audit in 6 steps
Published on March 11, 2024 Reading time 8 minutes
Categories
- Social Listening
- Social Media Management
Balancing social resources across multiple business lines
Published on March 5, 2024 Reading time 4 minutes
Categories
- Social Listening
- Social Media Engagement
Brand storytelling: Creating a story that resonates
Published on February 27, 2024 Reading time 11 minutes
Categories
- Competitive Strategies
- Customer Experience
Business intelligence reporting: making sense of your organization’s data
Published on February 21, 2024 Reading time 8 minutes
Categories
- AI Marketing
- Digital Transformation
How to supercharge your marketing strategy with AI automation
Published on February 19, 2024 Reading time 9 minutes
Categories
- Customer Care
- Leadership
Marketing leaders: If you’re not hyper-focused on customer care, you’re setting your org up to fail
Published on February 19, 2024 Reading time 5 minutes
Categories
- Future of Marketing
- Higher Education
3 Institutions leading a masterclass on TikTok for higher education
Published on February 12, 2024 Reading time 11 minutes
Categories
- Webinar
- Social Listening
Building Data-Powered Social Strategies: Insights from Hollister, Affirm, and Consultant, Jazmin Griffith
Categories
- Competitive Strategies
- Marketing Disciplines
Competitor mapping: The benefits and how to create your own
Published on February 8, 2024 Reading time 5 minutes
Categories
- Social Media Engagement
5 ways social media listening increases customer advocacy
Published on February 1, 2024 Reading time 10 minutes
Categories
- Customer Experience
- Review Management
Everything you need to know about online reputation management
Published on January 29, 2024 Reading time 9 minutes
Categories
- Customer Care
- Review Management
How to create a complaint management system to protect your brand reputation
Published on January 10, 2024 Reading time 8 minutes
Categories
- AI Marketing
- Digital Transformation
How to use AI analytics for targeted business decisions
Published on January 9, 2024 Reading time 11 minutes
Categories
- Other Platforms
- Social Listening
How to conduct a competitive product analysis, and why you should
Published on December 21, 2023 Reading time 10 minutes
Categories
- Employee Advocacy
- Future of Marketing
Emerging social media job titles you need to know for 2025
Published on December 19, 2023 Reading time 7 minutes
Categories
- Social Media Engagement
- Social Media Marketing
8 social media myths to unlearn (and dispel across your organization)
Published on December 18, 2023 Reading time 7 minutes