6 Steps to Conduct Deep Facebook Analysis
July 6, 2020 — Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also… Read More
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How the University of Newcastle uses Sprout to power their full funnel marketing strategy
June 29, 2020 — These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Read More
Instagram automation: what it is and how to do it right
June 29, 2020 — Is Instagram automation even possible anymore? Depends on who you ask. Sure, everyone is looking to grow their social presence… Read More
A crash course for new marketing leaders overseeing social media
June 25, 2020 — Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear:… Read More
How to deal with (and prevent) a hacked Twitter account
June 23, 2020 — Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From… Read More
What to do with your 2020 social strategy now
May 29, 2020 — 2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As… Read More
Why digital literacy matters for marketers
May 29, 2020 — Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the… Read More
The social media marketer’s guide to YouTube marketing
May 26, 2020 — With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an… Read More
How to use emoji in marketing to drive engagement
May 21, 2020 — They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot… Read More
What’s next? 10 actions every social marketer needs to take today
May 18, 2020 — Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next… Read More
How to improve your social media engagement
May 14, 2020 — How is it that you can post so often with seemingly good content but people just aren’t engaging with it?… Read More
How to sell on Pinterest: A step-by-step guide for brands
May 12, 2020 — What started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search… Read More
8 top social media scheduling tools to save time
May 7, 2020 — Social media marketers are always in search of more ROI and less wasted time. That’s where today’s suite of social… Read More
How to create a social media calendar that works
May 6, 2020 — With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of… Read More
11 Ways to Get Authentic Followers on Instagram
May 6, 2020 — Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your… Read More
Social media and politics: 10 best practices for campaigns to know
May 6, 2020 — Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens… Read More
How to promote your YouTube channel to maximize views
May 6, 2020 — There’s no better time than now to figure out how to promote your YouTube channel. Why “now,” though? For starters,… Read More
Leverage Google My Business posting from Sprout for a stronger online presence
May 6, 2020 — Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. Read More
The most important social media metrics to track
May 6, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
The Picture-Perfect Facebook Cover Photo Size
May 6, 2020 — Remember that old phrase “don’t judge a book by its cover?” Well, that doesn’t apply in the social media world. Read More