Facebook announced that its mobile app install ads have come out of beta and are available for all iOS and Android developers.
Introduced in August, mobile ads for apps allow you to buy exposure for your app in the mobile News Feed. It’s a big deal, as this is the first time that members will see ads there not triggered by their actions.
According to Facebook, beta partner TinyCo saw 50 percent higher clickthrough rates and significantly higher conversion rates compared to other advertising channels. Additionally, a significant increase in player engagement was noticed as well.
Mobile ads for apps appear in the News Feed with a “sponsored” label next to the timestamp. When an individual clicks on the ad, he or she will be taken to a download page in the Apple App Store or Google Play.
In order to maximize exposure, you can use the same demographic and interest-based targeting options used for other Facebook ads. This is especially important if you want to target just iOS users or Android users.
The company also promised developers future enhancements, like the ability for users to install apps without leaving Facebook’s app, the option to customize ads based on audience type, and the option to display ads to people who haven’t installed an app.