Leveling Up

Social proof: How to use psychology in digital marketing

How to build your social media team for the future of marketing

7-week influencer marketing strategy template

A Social Media Scorecard Template to Keep Your C-Suite Informed

How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

Social media teams are finally growing—stop hiring like it’s 2015

How to manage your LinkedIn DMs with Sprout

[Toolkit] Everything You Need to Prove Organic Social Media ROI

11 social media skills for social media managers

The Total Economic Impact™ of Sprout Social

20 social media KPIs to drive business growth

6 skills social media analysts need in 2025 and beyond

[Toolkit] Mastering Integrated Marketing Strategy for 2026 and Beyond

Why brands transition from Social Studio to Sprout Social

Everything you need to know about social media strategy for executives

[Toolkit] Essential AI Marketing Resources for Social Media Managers

We analyzed 50 social media job descriptions: Here’s what we learned about the state of social careers

From the desk of the President: What I’ve learned about social from sitting down with C-suite execs

Overwhelmed at work? Here’s how to talk to your boss about burnout

How to start a brand ambassador program from scratch