Demographic data is a key building block in defining your target audiences on social media. Generational nuances have a huge impact on how people interact with your brand, from the awareness stage all the way on to advocacy.
The Harris Poll, on behalf of Sprout Social, surveyed over 1,000 US consumers to understand how they use social media today, and how they plan on using it in the future. To investigate how age plays a role in these decisions, we broke down the data by the following generations:
- Generation Z (survey respondents ages 18-24)
- Millennials (survey respondents ages 25-40)
- Generation X (survey respondents ages 41-56)
- Baby Boomers (survey respondents ages 57-74)
The results shed light on several distinctions in social media use by generation. Although trends do change based on age, one thing is for certain: every generation increased their social media use over the past year.
As social adoption surges across all age groups, understanding how different generations use social media is more important than ever. This guide outlines everything you need to know about the social media behaviors and expectations of each generation, so you can tailor your efforts for maximum impact.
Social media is no longer a young person’s game. People of all ages are participating in the billions of conversations that take place online. As adoption continues to rise, brands need to be even more intentional about who they’re trying to reach and how.
By assessing social performance across key demographic factors, companies can learn what resonates with their customer base and identify market trends that can influence how and where they show up to consumers.
Social media has revolutionized how businesses interact with customers of all kinds. Start your free trial of Sprout today and tap into the information and insights you need to transform your brand.
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