Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- Global
66%
of consumers say they are more selective with what content they engage with compared to 12 months ago.
Q1 2026 Pulse Survey
- Global
83%
of consumers feel that they see AI slop on social media at least sometimes.
Q1 2026 Pulse Survey
- Global
88%
ofews consumers agree with the statement: "The rise of video generation AI tools have resulted in me having less trust in the news I see on social media."
Q1 2026 Pulse Survey
- Global
5
Average number of posts published per day by software and technology brands.
- Global
64
Average number of posts published per day by media brands.
- Global
1,590
Average number of inbound engagements on content per day for media brands.
- Global
94
Average number of inbound engagements on content per day for retail brands.
- Global
13
Average number of posts published per day by retail brands.
- Global
11
Average number of posts published per day by travel and hospitality brands.
- Global
10
Average number of posts published per day by government organizations.
- Global
51
Average number of inbound engagements on content per day for government organizations.
- Global
7
Average number of posts published per day by schools and educational institutions.
- Global
9
Average number of posts published per day by consumer product manufacturing brands.
- Global
125
Average number of inbound engagements on content per day for consumer product manufacturing brands.
- Global
8
Average number of posts published per day by food and beverage brands.
- Global
50
Average number of inbound engagements on content per day for food and beverage brands.
- Global
5.5
Average number of posts published per day by banking brands.
- Global
125
Average number of inbound engagements on content per day for banking brands.
- Global
7
Average number of posts published per day by financial services brands.
- Global
32
Average number of inbound engagements on content per day for financial services brands.
Build and grow stronger relationships on social