Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- EMEA
43%
of UK social users say brands' social accounts are a trusted source of holiday gift ideas on social.
Q4 2025 Pulse Survey
- EMEA
29%
of UK social users plan to use TikTok more in 2026.
Q4 2025 Pulse Survey
- EMEA
81%
of UK social media users support social media bans for children under 16.
