Stat Library

51%

of Gen Z news consumers want news organizations and individual reporters to be more active on social media to share breaking updates and engage with audiences.

EMEA

51%

of UK social media users are more likely to buy from companies that speak out about specific causes or topics in the news, given the current social climate.

EMEA

TikTok is the #1 platform for driving business impact in the UK, per 66% of marketing leaders.

AUS

The quality of the company’s social media customer service has the biggest impact on Australian social users' likelihood to buy from a brand during the 2025 holiday season.

AUS

35%

of Australian social users don't plan to use any social networks more frequently in 2026.

AUS

69%

of AUS social media users have a YouTube profile.

AUS

29%

of AUS social media users have an X profile.

AUS

49%

of AUS social media users have a WhatsApp profile.

AUS

46%

of AUS social media users have a TikTok profile.

AUS

10%

of AUS social media users have a Threads profile.

AUS

61%

of Australian marketing leaders say their team has a dedicated strategy for social search (SOSEO).

AUS

79%

of Australian social media users support social media bans for children under 16.

AUS

37%

of AUS social media users have a Snapchat profile.

AUS

23%

of AUS social media users have a Reddit profile.

AUS

32%

of AUS social media users have a Pinterest profile.

AUS

31%

of AUS social media users have a LinkedIn profile.

AUS

64%

of AUS social media users have an Instagram profile

AUS

83%

of AUS social media users have a Facebook profile.

AUS

4%

of AUS social media users have a Bluesky profile.

EMEA

4%

of UK social media users have a Bluesky profile.