It should come as no surprise that consumers are increasingly turning their attention to mobile. Last December, it was reported that the average time spent inside mobile apps rose from 94 minutes to 127 minutes a day.
Facebook specifically has seen a huge increase in mobile adoption. With more than 680 million active mobile users, the social network has become a valuable platform for advertisers. ComScore data revealed that consumers visit the Facebook app or the site 13.8 times during the day for two minutes and 22 seconds each time.
That’s a huge window of opportunity for your business to target existing and potential customers. As a result, more brands are beginning to adopt mobile marketing strategies, both on and off of Facebook. There are plenty of resources available for you on how to optimize your marketing efforts, but we think the infographic below is a good place to start.
One of Facebook’s Preferred Marketing Developers, Stuzo, has put together a step-by-step guide to mobile campaigns and programs. Featuring several do’s and don’ts, the infographic shares examples of what has worked and, more importantly, what hasn’t.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.