11 Facebook analytics tools to measure your marketing success in 2025

Having access to the right Facebook analytics tools is key to marketing success. If you’re not monitoring your performance, you’re marketing blindly.

With a Facebook analytics tool, you’re able to look into your audience’s demographics, your posts’ performance, your ads’ performance, your engagement rate and more. However, it can be difficult to find the best Facebook analytics tool for your team. Especially since Facebook shut down its standalone analytics tool in 2021.

Throughout this article, we’re going to cover the top 11 Facebook analytics tools you can use to measure your success. Including paid tools, free tools and a couple of tools that are ideal for monitoring your Facebook ads.

What are Facebook analytics tools?

Facebook Analytics tools are a suite of tools that businesses and marketers use to understand the performance of their brand’s Facebook account. These tools provide valuable insights into user demographics, behaviors, and interactions, helping businesses make data-driven decisions to optimize their Facebook marketing strategies.

Here is the list of the top Facebook analytics tools:

1. Sprout Social

If you haven’t yet heard of us, welcome! Sprout Social is an all-in-one social media analytics tool that helps brands create, schedule, manage and monitor their social media content.

While you can use Sprout with nearly any social media platform, we’re talking about Facebook today—and Sprout’s Facebook analytics tools are extremely useful.

Sprout Social’s Facebook analytics options allow users to get a great overview of their Facebook Business Pages. You can quickly see your total impressions, number of engagements, clicks, audience growth and more. Plus, you can access audience demographics to make sure you’re targeting the right people.

Features:

• Colorful, easy-to-read graphs that give you an instant idea of how your Facebook is doing
• Competitor reports that let you get a glimpse at how your Facebook compares to the competition
• The ability to tag content that belongs to certain campaigns so you can gauge campaign success

2. SocialPilot

SocialPilot is a social media marketing tool that provides capabilities like publishing, scheduling, content curation, collaboration, Facebook ads management, and of course, Facebook analytics. To test-drive the tool, SocialPilot offers a 14-day free trial to give brands the opportunity to test out their features before biting the bullet.

Features:

• Get insights into your best-performing Facebook content so you can create more of it
• Discover the optimal times to post based on your specific audience insights
• Gather detailed PDF reports of your Facebook analytics to share with your team or your clients

3. Keyhole

Keyhole is a tool that focuses exclusively on social media analytics. They offer analytics for a number of platforms, including Facebook, with the goal of helping brands analyze all aspects of their online presence. From competitor analyses and campaign tracking to hashtag analytics and influencer tracking, Keyhole has a number of great options for brands looking to get a full scope of their Facebook activity.

Features:

• Automated Facebook reports that make tracking performance as easy as possible
• Hashtag tracking to provide insight into how your hashtag campaigns are performing
• Profile analytics and account tracking that lets you gauge your success versus your competitors’

4. Rival IQ

RivalIQ is another analytics-focused social media tool. Their tool allows companies to monitor several different platforms, like Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. Monitor the success of your social media campaigns from one simple dashboard. The best part is that RivalIQ offers a number of free tools for brands who want to monitor their social media analytics on a budget.

Features:

• Free head-to-head reports that show you how you compare to your biggest competitor on any given platform
• Comprehensive social media audits that help you identify your best and worst-performing content
• Machine learning that helps you understand why competitors may have received a jump in reach

5. Brand24

Brand24 is a social media monitoring tool that helps brands track their Facebook analytics. Monitor online company mentions, hashtags, trends, alerts and more through your Brand24 dashboard.

Features:

• Discussion volume chart that allows you to analyze when your brand name is being talked about more often
• Mention analytics that gives you insight into which accounts are talking about your business
• Sentiment analysis to help you gauge the overall sentiments surrounding your brand name

6. Oktopost

Oktopost is a B2B social media engagement tool with a number of useful capabilities for different social media platforms. Oktopost is unique because it specifically caters to the B2B industry.

Features:

• Customizable dashboards with a number of chart types to help visualize your results for your team
• Insights into your buyers’ journey on Facebook and other social media platforms
• Audience insights like follower growth, demographics, brand mentions and more

7. Facebook Insights

While Facebook’s standalone analytics went away, they do still have a completely free Facebook Insights section of your Facebook Business Page. This helps you get a very high-level overview of how your Facebook posts are doing as a whole. To access your Facebook Insights, head over to your business page, then scroll down in the left sidebar until you see Insights.

Features:

• At-a-glance page summary that gives you insight into how your Page has done the last week or month
• Page follower insights to ensure you’re targeting the right audience and to know when to post
• 13+ categories of insights to help you get a better idea of how your Facebook Page is doing

8. Meta Business Suite

The insights section of the new Meta Business Suite is the biggest free analytics feature offered by Facebook. They’ve created this as a way to monitor the insights on your Facebook and Instagram profiles all in the same place. You can access the full suite of Meta business tools by going to business.facebook.com. Then, click Insights in the left sidebar to access your Facebook analytics.

Features:

• The ability to gather Facebook and Instagram analytics in the same easy-to-access dashboard
• In-depth insights into your content, audience, page results and more
• Downloadable reports that you can easily share with your team or clients

9. Facebook Ads Manager

If you’re running Facebook ads and looking for a way to keep track of them, your very first option is going to be none other than Facebook Ads Manager. Here, you’re able to get in-depth insights into the performance of your ads and if you need to make any adjustments for them to be successful. Plus, it’s a completely free tool (aside from the ad spend).

Features:

• Performance charts that let you know how your ad is doing and how many people it’s reaching
• Get insights on how relevant your audience thinks your ad is so you can make necessary changes
• Take a look at insights at the campaign, ad set and ad level to see the nitty-gritty of your ad performance

10. AdEspresso

AdEspresso is a social media tool dedicated specifically to helping you improve the efficacy of your social media ads. With tools that help with Facebook, Instagram and Google ads, you can easily get great insights into how to create and promote the best possible ads for your brand.

Features:

• Get quick analyses on how your ad campaigns are performing with bird’s-eye-view reports
• Automated PDF reporting that makes it quick and easy to grab reports for your ad performance
• Tagging capabilities that allow you to monitor multiple Facebook campaigns at a time

11. Buffer

Buffer is a versatile social media management platform that offers several features for analyzing and optimizing Facebook performance. Buffer provides detailed insights into the performance of individual Facebook posts. Users can track metrics such as reach, engagement (likes, comments, shares), clicks and impressions. This data helps businesses understand which types of content resonate with their audience and optimize their content strategy accordingly.

Which is the best Facebook analytics tool?

The “best” tool is subjective and depends on your business needs, a top-tier Facebook analytics solution should offer robust features for comprehensive data analysis and actionable insights. Such a tool goes beyond basic metrics, providing a deeper understanding of audience, content, and ad performance and evaluating Facebook KPIs across campaigns.

Here are the key features to analyze when selecting a powerful Facebook analytics software:

• Unified Reporting and Dashboard: A tool that seamlessly consolidates organic, paid, and even Instagram data into one intuitive dashboard. This provides a singular, comprehensive view of your social media performance without juggling multiple platforms.
• Advanced Performance Metrics: Look for in-depth insights on engagement metrics beyond basic likes, including detailed video performance, sentiment analysis, and web conversions to truly measure impact.
• Actionable Audience Insights: The ability to understand precise demographics, behaviors, and interests, enabling highly targeted content and advertising strategies.
• Robust Competitive Benchmarking: Features that allow you to compare your performance directly against industry rivals, identifying key trends and opportunities for growth.
• Customizable and Automated Reporting: The capacity to generate tailored, visually rich reports quickly, proving ROI and sharing insights effortlessly with stakeholders, saving valuable time and resources.

Facebook analytics software real-world use case: GRDC case study

The Grains Research and Development Corporation (GRDC) aimed to effectively communicate complex agricultural research to a multi-generational audience of Australian grain farmers. They struggled to tailor content for diverse preferences and platforms, especially for younger farmers on visual channels, while also needing to engage older farmers. Their challenge was to make dense information accessible and engaging across a wide social media landscape.

GRDC leveraged Sprout Social’s platform to centralize content management and strategically optimize its social presence, particularly on Facebook and Instagram. They employed varied content formats, including short-form videos and long-form articles, adapting their messaging for each platform and audience segment. Sprout’s analytics helped them identify optimal posting times and content types.

By implementing this strategy with Sprout Social, GRDC achieved significant growth. Specifically, on Facebook and Instagram, they saw a 101% growth in video views, a 79% increase in impressions, and a 63% boost in engagements. This demonstrates their success in reaching and resonating with their target audience through tailored content and data-driven optimization on key visual platforms.

Sprout isn’t just supporting our social strategy—it’s making it happen. Sprout allows us to perform at a level above what you might expect for a small social team with limited resources. We get a lot of high-quality content out to our audiences every week. We trial, test and measure. And we track and adapt to trends quickly.

Danielle Gault
Communications Manager - West

Find the right Facebook analytics tool for your brand

It can be difficult to decide which tool is the best Facebook analytics tool for your brand. That’s why it’s always a good idea to take some time to look over each tool and its features, so you can make the most informed decision possible. If you’re still stuck, start a free trial with Sprout’s analytics tool or consider scheduling a demo to learn more.

Facebook analytics tools FAQs

What are the limitations of native Facebook analytics tool?

Facebook’s native analytics tools, both Meta Business Suite Insights and Facebook Page Insights, offer a valuable data for businesses but they have some inherent limitations. While they provide a good foundation for understanding basic page and content performance, their scope is often restricted.

Here’s what’s typically missing in native Facebook analytics:

• Cross-Platform View: Native tools are limited to Meta properties (Facebook, Instagram). They lack a unified social media dashboard to analyze performance across other crucial social media channels like X (formerly Twitter), LinkedIn, or TikTok.
• Competitor Benchmarking: Direct, in-depth comparison with competitor pages is often limited or requires manual effort. Advanced tools offer detailed competitive reporting, showing rivals’ top content, engagement rates, and growth.
• Advanced Social Listening: While native tools show comments on your posts, they don’t offer comprehensive social listening to track broader brand mentions, industry trends, or sentiment across the entire Facebook ecosystem and beyond.
• Customizable Reporting: Native reports can be rigid. Premium platforms allow for highly customized reports with specific KPIs, branding, and automated scheduling, which is crucial for proving ROI to stakeholders.
• Historical Data Depth: Access to historical data can be limited in native tools, making long-term trend analysis challenging. A robust solution provides extensive historical data for deeper insights.
• AI-Powered Insights and Recommendations: Native tools offer raw data, but advanced solutions use AI to identify patterns, suggest optimal posting times, and recommend actionable strategies.

How does the Facebook analytics tool empower businesses?

Facebook analytics tools are vital for businesses, offering critical insights to optimize their online presence and campaign performance.They move beyond basic numbers, providing a strategic advantage by revealing deeply how audiences interact with content and ads, enabling data-driven decisions that enhance ROI.

Their critical analytical abilities for campaigns include:

• Audience Segmentation and Targeting: Breaking down your audience by demographics, interests, and behaviors to refine campaign targeting for maximum relevance and impact.
• Content Performance Analysis: Pinpointing which content formats (e.g., video vs. image) and topics resonate most, allowing for iterative improvements to creative and messaging within campaigns.
• Paid vs. Organic Correlation: A comprehensive platform differentiates the performance of paid ads from organic reach, demonstrating the true value and effectiveness of ad spend in driving campaign goals.
• Competitor Benchmarking: Comparing your campaign performance against industry rivals helps identify successful strategies and areas for competitive advantage.
• Automated Reporting and Insights: Generating customizable, shareable reports that highlight key campaign KPIs and provide actionable recommendations, simplifying performance measurement and stakeholder communication.