16 Facebook posting tips to increase engagement
Written by Jacqueline Zote
Published on August 26, 2025
Reading time 9 minutes
Table of Contents
An effective Facebook marketing strategy is more than just creating a Page and posting occasionally. You need a regular flow of content to engage your audience and maintain an organic presence on the platform. This is easier said than done when you constantly have to come up with fresh Facebook content ideas.
That’s why we put together this guide on 16 Facebook posting tips and post ideas to inspire you. Let’s take a look.
1. Ask questions
One great way to start conversations with your audience is by simply asking questions. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy.
Think creatively about the types of questions you can ask. You can work to get genuine audience and customer input on business decisions. Or you can ask random questions that are relevant to your industry in an attempt to get more engagement on your post.
Notice how Bloom Nutrition asks followers what they’re most excited about this summer. The question comes with a post promoting its new summer energy drinks.
Consider how you can also ask your audience relevant questions that are fun and easy to respond to. You may even generate future content ideas from their responses.
2. Go behind-the-scenes
Another great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to do this. Show how products are made, introduce your employees or include bloopers of other videos or campaigns.
This helps to boost transparency, allowing you to get on a more personal level with your audience. So you can effectively build trust and connection.
ColourPop Cosmetics chose to share a short video clip showing the BTS of its new Shrek collection campaign.
3. Engage in trending topics
An effective way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well.
Sprout Social created relevant content based on the “Jet2 Holiday” trend that’s taking over the internet.
The post included some interesting analytics insights about the topic. This opened an opportunity to creatively position our predictive media intelligence solutions.
4. Create branded graphics
Like most social networks, Facebook is a highly visual platform. In fact, images account for 48% of brand content on the platform, according to the 2025 Content Benchmarks Report.
So whatever message you want to convey is more likely to resonate through visuals. That’s where your branded graphics come in, giving you the perfect format to convert text into images.
These are graphics incorporating your company’s logo, fonts and colors. So they can help you maintain visual consistency and improve branding.
And these don’t all have to have the same style, either. Bring various shades of your brand colors into the graphics to help them all look unique. Add shapes, icons, photos or illustrations to help visualize what your text says.
Don’t forget to optimize your graphics based on each platform’s optimal image sizes.
Branded graphics are perfect because they’re so versatile! Use them to share quotes, memes, motivational sayings, relevant tips and more. Burger King makes it fun by sharing graphics portraying different styles of fries for National Fries Day. It encourages the audience to “choose (their) fighter” to drive interactions.
5. Tell stories
Get personal with your audience by telling stories that resonate. Brand storytelling is a great way to connect with your Facebook followers on a different level.
Tell stories about how your business came to be or share the challenges of running a business. You can even get your social media manager to have fun with their role and be real about their own jobs (to a point).
These help to humanize your brand, allowing you to build a more personal connection with your audience.
You can also tell other types of stories to leave an emotional impact on your Facebook followers. Charity Water often tells real human stories of the communities the organization is supporting.
But stories can also be highly impactful, even from a marketing angle. See how OLIPOP tells the childhood story of musical artist Tanner Adell to promote its new Cream Soda flavor.
6. Create more videos
Facebook loves when users post videos. It even dedicates an entire “Video” section to this format.
This is why videos are excellent Facebook post ideas to improve your strategy. The 2025 Content Benchmarks Report even found that video content is gaining traction in certain industries. This includes sectors like retail, consumer product manufacturing and industrial manufacturing.
So having a robust Facebook video marketing strategy is essential, especially for brands in these sectors.
Create videos to educate audiences, demonstrate your products, tell brand stories and more. If it aligns with your brand identity, you can even focus on comedy content to entertain your audience.
You don’t need a whole video production crew to create video for Facebook either. Brands like Chewy repurpose user-generated videos and influencer content for their Facebook. Similarly, curate high-quality videos from your brand community to create engaging Facebook posts.
7. Share product photos
This one probably seems obvious. Of course, you want to share your product photos on your business Facebook post.
But you need to level up from generic product shots to make your posts more engaging. Get creative with the way you present and highlight your products. Think about flatlays, themed photoshoots and close-up texture shots. Mood boards and color-coordinated shots are also a great way to make your products look even more appealing.
Here’s a captivating example from Fenty Beauty. Notice the strategic use of props that blend with the product in focus.
8. Create enticing shoppable posts
Take it a step further and turn your product photos into shoppable posts. These are posts with product tags that users can click to get more product info. So your followers can easily find out what the product is, how much it costs and more. If you have a Facebook Shop set up, they can even buy the product directly within Facebook.
This shortens the buying journey, allowing you to drive more conversions. See how Dossier shares eye-catching visuals with shoppable product tags.
9. Develop infographics
Infographics are historically known for complex data visualizations. But with the right design, they can also be an engaging Facebook content format. In addition to being visually appealing, they provide value by sharing important information.
Share your own informational charts and graphs on Facebook to help educate your audience on various industry topics. At the same time, don’t just limit yourself to charts and numbers. Take a cue from Chewy and use infographics to share bite-sized info that would be useful for your community.
10. Show your personality
Your business Facebook Page doesn’t have to be all business all the time. In fact, it helps to show some brand personality throughout your posts and post captions.
The best way to honor this content idea while posting on Facebook is to ensure you have brand voice guidelines. So everyone putting together social media content for your company knows how far they’re able to go in terms of personality.
For brands like Wendy’s, unhinged and relatable humor resonates with its Millennial and Gen-Z audience. So the brand isn’t afraid to show off a comical personality through its Facebook posts.
11. Promote blog posts
A tried-and-true Facebook post idea that will never go away: sharing your company’s blog posts.
Doing so helps you keep your Facebook Feed filled with fresh content. This is great for engaging your audience, especially since you’re sharing content that adds value to their lives. It also supports your content marketing efforts as you simultaneously promote the latest posts from your blog.
So your social media marketing and content distribution efforts go hand-in-hand.
PetLab Co. regularly shares the company’s latest blog posts on Facebook. So followers get updates on valuable information about caring for their pets. At the same time, the company gets to maintain a consistent publishing schedule.
While it’s a good idea to share your blog posts on Facebook, make sure to mix things up a bit. Alternate between different content formats, such as graphics, photos and videos to diversify your Feed. So you’re not boring your audience by sharing the same type of content over and over again.
Make the most of Sprout’s content calendar to visualize your content mixture. Then use the drag-and-drop editor to easily switch things up and optimize your content plan.
12. Share industry tips
Sharing tips and tricks of the trade is a great way to increase engagement and reach with your audience. They’re likely always after more intel, so the more you can provide, the better.
Provide tips, ideas and how-to instructions that will benefit your audience in their daily or professional lives. At Sprout, we regularly create Facebook posts to guide industry practitioners and decision-makers. See the following post where we share three must-have qualities in an AI social media tool.
13. Create contests and giveaways
Want a surefire way to grab user attention and increase engagement? Host a contest or giveaway that your target audience would be interested in. It’s a great way to increase reach, brand awareness, engagement and overall followers.
We say relevant to your target audience because if you give something like an iPad away, literally anyone could be interested in entering. Instead, if you’re a bodybuilding-focused gym, you might want to select a prize that’s much more niche. For instance, an entry into a local competition or a year’s supply of protein powder.
Scholastic and The Magic School Bus collaborated on a giveaway contest where the prize is a Ms. Frizzle sweatshirt. The rules also require participants to share their favorite quote from the iconic fictional teacher. So the people who are most likely to participate are those who are actual fans of the cartoon.
The best prize for a contest or giveaway is product or a subscription to your service. But if your business runs a bit differently, consider what else only your specific audience would be interested in.
14. Promote discounts and sales
In the same vein, share any major sales or offering discounts you may be running. This can be especially fun if you create flash sales or Facebook-only discounts for your followers. It’s a great way to reward people for liking your Facebook Page.
Because this type of content also converts well, discount and sale alert posts are great ideas for promoting on Facebook as well.
Spoonflower shared an enticing Facebook post promoting the website’s summer sale.
15. Post at optimal times
One of the best Facebook posting tips is to get your timing right. Make sure you share your posts at times when your audience is online and engaged, or you could miss out on a lot of interaction.
Sprout’s Facebook integration makes it easy to perfect your post timings. You can schedule your posts to automatically publish at your audience’s most active times. That means: no more setting alarms to manually push out posts and no more forgotten drafts.
It even suggests Optimal Send Times based on how your audience has interacted with your content. This takes the guesswork out of planning your publishing times, helping you drive more engagement.
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16. Test various posting frequencies
When it comes to social media marketing, there’s no one-size-fits-all strategy for every business.
There may be some overarching best practices that apply to everyone. But beyond this, there will always be some content ideas and tactics that work better in some industries over others.
This applies to your posting frequency as well. While some brands may benefit from posting less, others might need to post multiple times a day. That’s why it’s a good idea to test different posting frequencies to see what works for your business and your audience.
Understanding audience preferences and behaviors through Facebook monitoring can enhance your audience engagement.
Use the Post Performance Report on Sprout to understand how your Facebook posts are performing. See how the metrics change as you experiment with different publishing frequencies. This will help you figure out the ideal number of posts to drive more visibility and engagement.
Turn these Facebook posting tips into a powerful strategy
The content ideas and posting tips shared above should give you a head start to create engaging Facebook posts. Want to put them to the test? Use Sprout’s scheduling and management tools to perfect your timing and manage all your content in one place. Get started with a free 30-day trial.
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