Integrations / Instagram Mentions & Creator Marketplace

Unlock Instagram Insights to measure brand performance

Connect your Instagram account to access verified creator data from Instagram Creator Marketplace and track Story and Tag Mentions — all within Sprout Social Influencer Marketing.

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Turn Instagram activity into brand intelligence

Every Story tag and post mention signals creator interest in your brand. Connect your Instagram Business Account to capture those signals automatically and discover partnership-ready creators through verified Creator Marketplace data.

Auto-track mentions

Capture Story and Tag Mentions from any creator at the moment they post.

Discover verified creators

Access Creator Marketplace badges, age, gender, and portfolio data

Measure brand impact

Quantify share of voice and earned media value from creators covering your brand.

Track brand mentions automatically

Never miss a Story tag or post mention. Instagram data flows directly into your campaigns and reports the moment creators post.

Capture Story Mentions before they expire in 24 hours.
Monitor Tag Mentions across all connected Instagram Business Accounts.
View creator activity in real-time within your campaigns and reports, without switching platforms.

Discover partnership-ready creators faster

Access verified Instagram Creator Marketplace data to identify creators actively seeking brand collaborations—with insights you can’t get from public profiles alone.

See Creator Marketplace badges indicating partnership readiness.
View verified creator attributes, such as age, gender, and portfolio data unavailable publicly.
Leverage verified Instagram data across platforms within one unified discovery workflow to build influencer programs without switching tools.