Social monitoring

There are 2.77 billion social media users around the globe in 2019.

Along with pictures of their food and pets, these people are also sharing valuable insights for brands. Every message from a customer related to your industry is a chance for your business to grow by finding out what your customers like, dislike, want and need.

The more you monitor consumer conversations, the more information you gather. This data then informs future campaigns, so you’re no longer guessing at what your client expects. You’re delivering valuable responses to their queries and demands.

What is social monitoring?

The term “social monitoring” is often used interchangeably with social listening. While both terms refer to a form of social media intelligence, they don’t mean the same thing. Monitoring tells you what your customers are saying. Listening tells you why those conversations are happening.

Monitoring is more of a reactive process, while listening involves actively transforming your business based on what you hear and understand online. Listening is excellent for evolutionary insights, while monitoring helps your business stay on top of customer comments and concerns.

The benefits of social monitoring

Most social media monitoring tools come connected with social listening features. When implemented effectively, these solutions help to boost your communication strategy and strengthen your brand. Some of the benefits of social media monitoring include:

How to use social media monitoring

The easiest way to engage with social media monitoring is to use the right tool. Solutions like Sprout Social allow companies to track and analyze conversations initiated by their audience on social media. You may even decide to monitor communications that include the name of your competitors so that you keep an eye on your position in the marketplace.

Social media monitoring tools even give businesses chance to win back lost customers. If you know which clients are unhappy with your business, you deliver the excellent resolutions they’re looking for, fast. The quicker you respond in a meaningful way, the more likely it is that you’ll turn unhappy clients into brand advocates.