15 YouTube tools to help you grow your audience faster

Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers.

But despite how competitive YouTube is, there’s plenty of attention to go around.

In this article, we break down a variety of YouTube tools that can help you with your YouTube marketing to do exactly that.

YouTube editing tools

Given the popularity of TikTok and Reels, brands are eager to squeeze as much as they can out of their video content.

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media.

Below are some YouTube tools that make it easier to put together content that sticks to the various social media video specs out there.

All-in-one YouTube tools

Chances are YouTube isn’t the only network on your radar.

That’s why brands should adopt all-in-one platforms that align their YouTube presence with social media. Doing so is a time-saver and likewise keeps you from having to bounce between multiple social media tools.

1. Sprout Social

Sprout Social is the ideal tool for brands that want to grow their YouTube and social presences simultaneously.

Publishing and analytics together create a more holistic understanding of your marketing efforts.

For example, Sprout can surface notable tags, keyword searches and viewer sentiment. This highlights how people find your content and how they feel about it. Doing so helps you spot big-picture YouTube trends and inspire new content ideas that your audience will love.

Streamline your entire workflow by managing social video assets and scheduling them in one place. Whether you’re cross-posting content or determining the best time to publish your YouTube video, Sprout’s collaborative calendar simplifies planning and execution.

Also, Sprout’s analytics features make it easy to understand your top-performing content. This is a shining example of how to use YouTube tools to identify which types of videos to prioritize as your audience grows.

2. InVideo

InVideo‘s platform is brimming with YouTube-specific features. This includes a dedicated intro-maker with tons of pre-built templates and transitions. With stock footage and font libraries at your disposal, you can customize videos to your exact specifications. The platform also allows you to create unique brand kits which are perfect for business accounts.

3. VEED.IO

VEED’s online video editor emphasizes transcriptions and subtitles for both YouTube and social videos.

Subtitles obviously help you reach viewers watching without sound. In a controlled experiment, Discovery Digital Networks saw that adding closed captions to their YouTube videos increased views by 7.32% overall, and up to 13.5% in the first two weeks.

But more importantly, thoughtful subtitles make your content more inclusive.

Native video captioning often leaves a lot to be desired. Beyond captions features, VEED offers in-app video editing with no downloads required. VEED’s platform also features brand kits and compression across various video formats. This means you don’t lose quality when converting your videos and publishing across platforms.

YouTube thumbnail and graphics tools

Making your videos pop doesn’t happen by accident.

And according to YouTube themselves, 90% of top-performing videos feature a custom thumbnail.

The presentation of your YouTube videos is arguably as important as the actual content you’re publishing. This is especially true if your goal is to get more YouTube subscribers.

From your channel layout to thumbnails and logos, let’s look at some YouTube tools for the creative elements of your profile.

4. Sprout’s free social media templates

Are you looking for a YouTube banner that doesn’t require additional design resources? Our social media templates tool has free YouTube banners that you can download and add to your channel today!

5. Canva

You might already be familiar with Canva for creating drag-and-drop social graphics. The platform offers fully-customizable templates for both YouTube channel art and thumbnails, too.

Since Canva saves all of your assets, you can save and repurpose your past creatives to keep your branding consistent from video to video.

YouTube analytics and benchmarking Tools

As noted earlier, competition is absolutely fierce on YouTube right now.

Sustaining growth means understanding how your content is performing. That means assessing what’s working and what isn’t. Likewise, brands should also keep a close eye on their competitors’ growth as well.

While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis.

6. Social Blade

Social Blade is a straightforward tool that provides a high-level understanding of any YouTube account’s growth.

The app can clue you in on how consistently a channel is posting or whether they’ve gained or lost subscribers recently. You can then compare your account versus a competitor to see who’s growing faster or whose recent videos are gaining traction.

7. Modash

Modash offers a modern and powerful solution for brands that need to discover and vet influencers at scale. Its database includes over 350 million creators across YouTube, Instagram and TikTok, providing one of the most comprehensive discovery tools available. You can apply granular filters for audience demographics, engagement rates, keywords and even identify fake follower counts to find the right YouTube partners.

The platform streamlines the entire campaign workflow. Features include automated tracking of influencer content, performance measurement without manual searches and tools to manage payments in multiple currencies. For marketers who need speed and scale, Modash delivers an efficient, end-to-end management experience.

8. Tubular Labs

Tubular Labs provides enterprise-grade social video intelligence that moves beyond simple channel analytics. The platform delivers a strategic understanding of content trends, audience behavior and the competitive landscape across YouTube, Facebook and Instagram. It’s a go-to source for de-risking content strategy and making data-driven decisions about video investment.

Its AI-powered platform offers deep audience and content intelligence, allowing you to understand viewing behaviors and what your audience watches next. Use its comprehensive benchmarking to track competitors’ performance and identify emerging creators or topics before they go mainstream, ensuring your content strategy stays ahead of the curve.

YouTube keyword tools for SEO

It’s no secret that videos are dominating Google searches right now.

Look up just about any “how-to” phrase to see for yourself. The link between YouTube content and SEO is undeniable.

Beyond that, YouTube SEO requires its own set of strategies and tactics to maximize your videos’ visibility. Thankfully, there are plenty of low-hanging opportunities to get your videos in the good graces of the YouTube algorithm. Below are two tools that can help.

9. VidIQ

VidIQ is a helpful tool for YouTube creators focusing on keyword research and optimization. It analyzes video titles, tags, and descriptions to improve discoverability and ranks keywords by search volume and competition. The platform also provides insights into trends, helping creators refine their content strategy for better visibility on YouTube.

10. Ahrefs YouTube Keyword Tool

Stuck on a title or keyword to feature in your latest video? Ahrefs’ free YouTube keyword tool is a solid starting point for conducting research and exploring phrases to include in your content. This includes your titles, descriptions and tags.

If nothing else, this tool can help with brainstorming potential video ideas. This is useful if you’re second-guessing a video topic or keyphrase and want to confirm the actual search volume around it.

11. TubeBuddy

For creators focused on optimization, TubeBuddy is a browser extension that offers powerful tools to improve video performance. Its features are designed to help you run experiments and make data-driven decisions directly within the YouTube interface.

TubeBuddy’s standout feature is its A/B testing for thumbnails, titles and descriptions, which helps you identify what resonates with your audience to increase click-through rates. The platform also includes an SEO Studio with keyword and tag recommendations, plus bulk processing tools to update cards and end screens across your channel efficiently.

12. Opus Clip

Opus Clip uses AI to automate repurposing long-form videos into viral-ready YouTube Shorts. This tool is a force multiplier for teams looking to scale their short-form video output without increasing headcount.

Its AI technology identifies the most compelling hooks and moments in your videos, automatically reframing them into vertical formats with speaker tracking. It also generates stylized captions and allows for batch exports, streamlining your workflow from long-form content to a steady stream of Shorts.

13. Submagic

To capture and hold audience attention, clear and engaging captions are non-negotiable. Submagic is an AI-powered tool that specializes in creating dynamic, animated captions for your YouTube Shorts in minutes.

The platform automatically generates accurate subtitles and enhances them with trendy styles, emojis and kinetic text to make your content pop. It also trims silences and removes filler words to improve video pacing, ensuring your message is delivered with impact.

14. HeyGen

Expanding into global markets is a major growth lever, and HeyGen makes it possible by breaking down language barriers. This AI video platform enables creators to localize content with realistic dubbing and generate professional videos using AI avatars.

HeyGen’s AI dubbing feature provides natural-sounding, lip-synced translations in numerous languages, allowing you to reach new audiences without costly reshoots. You can also create script-to-video explainers and tutorials with customizable avatars, perfect for scaling support and product content.

15. Google Trends

Validating a video topic before you hit record is one of the smartest moves a creator can make. Google Trends is a free tool that provides invaluable insight into what your audience is searching for and when they’re searching for it.

While it’s a broad-strokes tool, its dedicated YouTube Search filter is a game-changer for content strategy. Use it to compare topic interest, identify seasonal peaks and discover related queries that can inform your titles, descriptions and overall content calendar.

Which YouTube tools are you using to build your presence?

Growing on YouTube is no small feat. This is especially true if you’re trying to build a brand account from the ground up.

That said, having the right YouTube tools at your disposal can help in a big way. From more creative editing to comprehensive analytics, there are plenty of opportunities to optimize your existing presence. Get started with a free trial with Sprout Social to take your YouTube campaigns to the next level.

YouTube Tools FAQs

Which tool is best for YouTube?

For managing and growing your YouTube presence, Sprout Social is an excellent choice. It offers robust analytics to track your video performance, engagement tools to connect with your audience and seamless publishing to keep your content calendar organized. With Sprout Social, you can streamline your YouTube strategy and maximize your channel’s growth potential.

What tools does YouTube offer?

YouTube offers built-in tools like YouTube Studio for managing channels, analyzing video performance and tracking audience engagement through detailed analytics. Creators can use the Video Editor to make basic edits, add music and trim clips. Additionally, features like YouTube Live and Premieres enable real-time interaction with viewers and scheduled content launches.