9 Tips for an Integrated Social & Video Marketing Strategy

How marketing managers can look to video as a source of fresh social content.


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Webinar Details

Video can be a constant source of fresh, engaging content to share across your website, blog and social profiles. However, it can be difficult to source the amount of social media video content that you need to keep up with your social networks.

Join Kristen from Wistia and Andrew from Sprout Social as they discuss “9 Tips for an Integrated Social & Video Marketing Strategy”.

Among other things, you’ll learn how to:

  • Choose a video topic that will resonate with your audience.
  • Write a fantastic script for your actors.
  • Distribute your video effectively on social.
  • Measure the success of your video marketing campaigns.

The Presenters

Andrew Caravella

VP of Strategy and Brand Engagement
Sprout Social

Andrew Caravella is Vice President of Strategy and Brand Engagement at Sprout Social. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter: @andrewcaravella

Kristen Craft

Director of Partnerships

Kristen Craft does marketing at Wistia, evangelizing about video. She likes swimming in lakes and brewing/drinking different varieties of beer. Find her on Twitter @thecrafty