Social Media in Higher Education

A roundtable discussion with four social experts in the education industry.

Webinar Details

Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.

That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:

  • How to choose the best social networks
  • How to structure a university account
  • How to find amazing content to share
  • How to prove the value of social media
  • Their best tips, tricks & tools

The Presenters

Chris Barrows

Social Media and Mobile Products Coordinator (NYU), Chairperson (Edu Web Digital Summit), Host (Why I Social Podcast)
NYU

Chris Barrows is a social media marketer and strategist working primarily in higher education at New York University. In addition, he also is the host of the Why I Social Podcast (@WhyISocial) and the chairperson of the eduWeb Digital Summit being hosted in Denver (August 1-4) in 2016. @CBarrows

Joel Renner

Manager of Digital Strategy & Career Systems
The George Washington University - School of Business

Joel loves creating communities that build relationships. Joel has spoken on the topic of brand voice, community building, and how to make the most of your time on LinkedIn, teaching brands and people how to connect using social media. Joel is the co-founder of @SocialRoadTrip and a member of the infamous #SpoofChat crew. @JoelRRenner

Meghan Jagnow

Manager for Marketing and Communications
University of Tennessee

Meghan oversees all marketing and communication efforts for University Housing at the University of Tennessee. Meghan started in residence life as a hall director, but switched to student outreach and communication, leveraging the on-campus experience to connect with students. In her free time, Meghan loves to practice yoga, kayak, hike, and spend time with her husband and two furbabies. @MegJagnow

Nikki Sunstrum

Director of Social Media for UMich
University of Michigan

Responsible for innovating the way in which one of the world’s top Universities strategically leverages and advances interactive communications, Nikki is a recognized leader in the development and evaluation of emerging social platforms for high performance and goal orientated results. @NikkiSunstrum

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