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Social Media in Higher Education

Register for a free webinar

Webinar Details

Congratulations! I’m pleased to inform you that you have been accepted into the Sprout Social webinar program.

Sprout Social works with some of the world’s largest public and private colleges, supporting their social efforts with tools and strategies. We’ve tapped these institutions of higher education for the best knowledge to share with the industry.

This isn’t your standard lecture. We’ll share insights from professionals in the field and answer questions from all attendees looking to solve the challenges that come along with running a social media program in higher education. Submit your questions for the panel now!

Class Description:

  • Looking at the current landscape of social in higher education
  • Discussing some of the newest trends we and customers have seen
  • Segmenting your higher education audience for better targeting
  • Reporting on social media success to different internal teams
  • Fielding questions from attendees to solve real social challenges


The only prerequisites for this session are a working knowledge of social marketing and an eagerness to utilize social to succeed in higher education.

The Presenters

Holly Graves

Assistant Director of Alumni Relations
Pratt Institute

Holly Graves is the Assistant Director of Alumni Relations and the Fund for Pratt at Pratt Institute, and specializes in social media and digital marketing outreach. Being a Pratt alumna, Holly is passionate about forming relationships and connecting other alumni with their alma mater. In her free time, she enjoys art museums and being a tourist in her city. @ohlalaholly

Jamie Nikosey

Enterprise Account Executive
Sprout Social

Jamie Nikosey is an Enterprise Account Executive at Sprout Social and our internal expert on all things higher education marketing. A current resident of southern California, Jamie brings the sunshine to the Sprout Social office. When she isn’t preaching the power of Sprout, she can be found searching for the best cup of coffee in California (tips welcome). @jamienikosey

Kasandrea Sereno

Lead Advisor
University of South Florida

Kasandrea Sereno is an academic advisor who happens to love social media. In additional to working on her doctorate in organizational leadership at Vanderbilt, she manages the largest community for university social media managers. #HigherEdSocial brings together marketers from college campuses around the world to offer trainings and share best practices related to social media and digital communication. @KasandreaSereno

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22