Everything You Need to Know about Conversational and Social Commerce [Webinar]

Throughout the pandemic, we’ve relied heavily on messaging to stay connected to our friends and family. Organizations shifted to a work-from-home model and consumers increasingly turned to online shopping and grocery delivery services during lockdown. The rise of digital commerce drove a commensurate rise in social and conversational commerce through platforms like Instagram and Facebook.

COVID-19 accelerated the adoption of conversational commerce around the world. In fact, Facebook research shows that 67% of people prefer to message a business more now than they did prior to the pandemic. 

In this upcoming webinar featuring Facebook’s Martha O’Byrne-O’Reilly, Head of Messaging Developer Partnerships at Facebook, and Sprout Social’s Paul Lenser, Senior Product Marketing Manager, we’ll discuss the significant business opportunity in social and conversational commerce. We’ll take a peek at newly-released data, share real-world examples and give you actionable takeaways to elevate your social commerce strategy.

After attending this webinar, you’ll:

• Know the latest data on commerce trends
• See real-world examples of social and conversational commerce
• Get tips for building out your social and conversational commerce strategies
• Hear from Facebook on conversational commerce and its future