How to Optimize Your Content Marketing Lifecycle for Long Term Success
Creating good content is hard, and it’s often the first step a lot of content marketing programs get stuck on.
The bad news is creating content is just the first step. Effective content marketing also requires a good strategy, excellent planning, optimized distribution and promotion and ongoing analysis of content performance.
The good news is that you generate a lot of ROI from optimizing the various steps of the content marketing cycle. Better yet, focusing on the actionable tips to do so presented in this webinar will also inform your content creation process and make it easier and clearer to produce good content.
In particular, you’ll learn to:
- Define your content strategy pragmatically in 3 steps;
- Create an achievable content plan to publish good content consistently
- Answer the quantity vs quality dilemma
- Distribute your content to maximize organic reach
- Analyze the performance of your content to take the guess work out, be better with your next piece and identify low hanging fruit opportunities
Co-Founder & CEO
Guillaume is the Co-Founder & CEO of Scoop.it, the content marketing automation platform. An engineer turned-marketer, he has experimented a lot with content marketing to develop the lean content marketing methodology as a way to help marketers generate ROI with content. Under his leadership, Scoop.it has grown rapidly to be adopted by millions of users and hundreds of marketing teams. Find him on Twitter @gdecugis
Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22