Before everyone unplugs for the holidays, let’s take a look at what’s happened this past week in the social sphere.

Twitter released its long-awaited conversion tracking tool, which pairs nicely with its Direct Response Guide for businesses. Combined, advertisers can really leverage Twitter’s Promoted Products to achieve their sales goals.

Facebook confirmed that it’s testing auto-play video ads in News Feed. Although some advertisers might be concerned about user experience, we took a look at different ways brands have created non-invasive video content.

In case you’ve missed any of it, all of those stories and more (including Vine’s vanity URLs and updates to LinkedIn’s Influencer directory) can be found below.




[Image credit: Tanja Scherm]