12 Upfluence alternatives for your influencer marketing strategy

In the fast-paced world of influencer marketing, having the right platform to manage your campaigns, connect with creators and measure your ROI is crucial. Upfluence has long been a popular choice for brands looking to harness the power of influencer collaborations. With features including influencer discovery, campaign management and analytics, Upfluence has helped countless businesses grow.

However, what works for one brand might not be the perfect fit for another. You might be looking for a platform with more competitive pricing, a more user-friendly interface or features that are better suited to your specific needs, such as e-commerce integration or deep analytics. If you’re exploring your options, you’ve come to the right place. We’ve compiled a list of the top 12 Upfluence alternatives to help you find the perfect platform to elevate your influencer marketing strategy.

1. Sprout Social

Sprout Social offers a uniquely powerful, all-in-one approach to brand building. While many tools focus on a single aspect of influencer marketing, Sprout Social integrates a best-in-class influencer marketing suite with its industry-leading social media management platform. This unified approach breaks down the workflow silos that often exist between influencer and social media strategies, empowering brands to drive more impactful results.

Sprout Social Influencer Marketing is an AI-powered platform engineered to meet the demands of the evolving social landscape. It’s designed with an intuitive, user-friendly interface that makes the complex world of influencer marketing accessible for users of all experience levels, while still providing the deep functionality and data that sophisticated marketing organizations require.

Key features and use cases:

• AI-powered discovery and vetting: Move beyond tedious and outdated filtering. Sprout’s platform uses AI-powered natural language search, allowing you to find the perfect creators simply by describing the content you want to create. This focuses on topical alignment, ensuring you connect with influencers who genuinely resonate with your brand and have audiences with a predisposed interest in your industry.
• AI-powered brand fit score: Instantly get clarity on which influencers align with your brand’s voice and values with a clear, easy-to-understand numerical score. This simplifies leadership approval and helps you filter out irrelevant creators.
• Customizable brand safety: Reduce the risk of reputational damage with automated, always-on brand safety checks. You can customize parameters to define what is and isn’t brand safe for your organization, instantly filtering out risky creators and giving you confidence in the partnerships you forge.
• End-to-end campaign and relationship management: Sprout provides best-in-market workflows to streamline the entire influencer marketing process. From sending outreach at scale and managing approvals in a centralized CRM to facilitating contracting and tracking payments, you can manage every aspect of your campaigns with greater efficiency. The platform also helps you build and manage lists of influencers, using AI-powered Creator Suggestions to seamlessly expand your network with brand-fit prospects.
• Impactful insights and ROI measurement: Sprout empowers you to build data-backed strategies and prove the value of your efforts. The Reports feature (formerly Signals) provides a comprehensive look at your industry and competitors to inform strategic decisions. You can track performance in real-time, measure ROI with a fully modular Campaign Summary, and understand top-performing influencers, content and platforms. This allows you to quantify the full impact of your influencer strategy, from upper-funnel engagement to lower-funnel conversions.
• Content repurposing for a unified strategy: A critical advantage for brands is the ability to capture high-quality influencer content and repurpose it across owned and paid channels. With 69% of consumers trusting influencer recommendations, leveraging this authentic content on your brand’s social channels can drive substantially more impact and create a consistent customer experience. Sprout makes it easy to fuel your brand channels with a steady stream of creative that is proven to outperform traditional ad creative.

2. GRIN

GRIN offers a comprehensive set of tools to help you discover and recruit influencers, manage relationships and track the success of your campaigns. GRIN’s deep integrations with e-commerce platforms like Shopify and WooCommerce make it easy to manage product seeding, track affiliate sales and measure the impact of your influencer marketing efforts on your bottom line.

3. CreatorIQ

CreatorIQ is an influencer marketing platform built for large enterprises and global brands. It offers a sophisticated, data-driven approach to influencer marketing, with advanced analytics and a focus on brand safety. CreatorIQ’s platform allows you to discover and vet influencers, manage campaigns at scale and measure the ROI of your influencer marketing programs with precision.

4. Aspire

Aspire is an all-in-one influencer marketing platform that helps you discover and connect with creators, manage campaigns and build long-term relationships. With a creator marketplace of over one million influencers, Aspire makes it easy to find the right partners for your brand. The platform also offers a suite of tools for managing contracts, payments and content approvals, streamlining your entire influencer marketing workflow.

5. HypeAuditor

HypeAuditor is an analytics-focused platform that helps you make data-driven decisions in your influencer marketing. It provides in-depth analysis of influencer profiles, including audience quality, engagement rates and fraud detection. HypeAuditor’s powerful analytics tools allow you to vet influencers with confidence and ensure that you’re investing in authentic and effective partnerships.

6. Traackr

Traackr is a relationship-driven influencer marketing platform that helps you build and manage long-term partnerships with creators. It focuses on helping you identify influencers who are a true fit for your brand and nurture those relationships over time. Traackr offers a suite of tools for managing campaigns, tracking performance and measuring the impact of your influencer relationships.

7. Modash

Modash is an influencer marketing platform that stands out for its massive influencer database, which includes every public profile on Instagram, TikTok and YouTube with over 1,000 followers. This gives you an unparalleled ability to find niche influencers who perfectly align with your brand. Modash also offers a robust Shopify integration, making it a great choice for e-commerce businesses looking to scale their influencer marketing efforts.

8. Captiv8

Captiv8 is an AI-powered branded content platform that connects brands with digital influencers and creators. It offers a suite of tools for discovering influencers, managing campaigns and measuring results. Captiv8’s AI-powered platform helps you identify the right creators for your brand and create engaging content that resonates with your target audience.

9. Later

Later is a unique platform that combines content management and influencer marketing tools. This dual focus allows you to not only manage your influencer campaigns but also integrate user-generated content (UGC) into your overall content strategy. Later is a great option for brands that want to create a seamless connection between their influencer marketing and their social media content.

10. Influencer Hero

Influencer Hero is a comprehensive influencer marketing platform that offers a feature set that closely rivals Upfluence’s. From influencer discovery and outreach to campaign management and reporting, Influencer Hero provides all the tools you need to run effective influencer marketing campaigns. Its strong feature set and user-friendly interface make it a solid alternative to Upfluence.

11. SARAL

SARAL is an influencer marketing platform designed for e-commerce and direct-to-consumer (DTC) brands. It focuses on helping you build and scale ambassador programs through automated outreach, relationship management and sales tracking. SARAL’s automation features save you time on repetitive tasks, allowing you to focus on building authentic relationships with your influencers.

12. Collabstr

Collabstr is an influencer marketing marketplace that simplifies the process of finding and collaborating with creators. The platform allows you to browse a curated marketplace of vetted influencers and purchase collaborations directly. Collabstr’s user-friendly interface and straightforward pricing make it an accessible option for brands of all sizes.

Choosing the right Upfluencer alternative

The influencer marketing landscape is constantly evolving and the right platform can make all the difference in the success of your campaigns. While Upfluence is a powerful tool, it’s important to choose a platform that aligns with your specific goals, budget and workflow.

Whether you’re looking for an all-in-one solution like Sprout Social, or something else, there’s an Upfluence alternative out there that’s perfect for your brand.

Ready to take your influencer marketing to the next level? Explore Sprout Social’s influencer marketing features and see how our all-in-one platform can help you build authentic relationships, create impactful campaigns  and drive measurable results. Request a demo today.