Always up-to-date guide to social media video specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]

Last Updated: October 16, 2026

 

Social media platforms rewrite their video rules constantly. Upload the wrong size and the platform crops, compresses or cuts off your video before anyone in your audience sees it. This guide gives you the exact dimensions, ratios and file sizes your social media video marketing strategy needs to publish right the first time.

The rules keep moving. Meta now shares every new Facebook video as a Reel, and Instagram lets you record and edit longer Reels right in the app. Inside, you’ll find organic and ad specs for every major social media platform, now including Threads and Bluesky.

Why social media video specs matter

Social media video specs are the technical requirements each platform enforces for uploaded video content—including resolution, aspect ratio, file size, file format, video length, frame rate and bitrate. When your video meets a platform’s specs, it renders at full quality. When it doesn’t, the platform crops it, compresses it or rejects it entirely.

Every platform enforces its own rules, and those rules change fast. What works on Instagram Reels doesn’t carry over to LinkedIn. A clean TikTok upload fails on YouTube Shorts.

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Social media video specs and ad sizes by platform

Every major social media platform enforces distinct video requirements for organic posts, short-form formats and paid placements. Publishing the wrong format costs you reach, quality and ad spend. The sections below cover specs for every platform and placement in this guide.

They only list the technical requirements set by each platform for native and direct uploads.

What’s the best video size for each social media platform?

For short-form vertical placements like Reels, TikTok, Shorts and Stories, export at 1080×1920 (9:16) as an MP4 with H.264 video and AAC audio. For landscape YouTube videos, use 1920×1080 at 16:9.

The table below lists native, in-app limits as of October 2026, and each platform section that follows covers Sprout Social publishing limits.

Platform and format	Recommended resolution	Aspect ratio	Max length	Max file size
Facebook video and Reels	1080×1920	9:16	No limit in-app (3–90 seconds via scheduling tools)	4GB
Facebook Stories	1080×1920	9:16	60 seconds	Not published
Facebook feed video ads	1440×1800	4:5	241 minutes	4GB
Instagram Reels	1080×1920	9:16	20 minutes (3 minutes for reach to new audiences)	Not published
Instagram Stories	1080×1920	9:16	60 seconds per story	Not published
Instagram Reels ads	1440×2560	9:16	15 minutes	4GB
TikTok	1080×1920	9:16	60 minutes uploaded (10 minutes recorded in-app)	Not published
TikTok In-Feed ads	540×960 minimum	9:16, 1:1 or 16:9	10 minutes	500MB
X	1280×720 or 720×1280	16:9, 9:16 or 1:1	140 seconds (4 hours with Premium)	512MB (16GB with Premium)
YouTube	1920×1080 (up to 7680×4320)	16:9	15 minutes (12 hours verified)	256GB
YouTube Shorts	1080×1920	9:16 or 1:1	3 minutes	256GB
LinkedIn	256×144 to 4096×2304	1:2.4 to 2.4:1	10 minutes	5GB
LinkedIn video ads	720×900 recommended	4:5, 9:16, 16:9 or 1:1	30 minutes	500MB
Pinterest video Pins	Not published	1:1, 2:3, 4:5 or 9:16	5 minutes	2GB
Snapchat video ads	1080×1920	9:16	30 minutes	1GB
Threads	Up to 1920 pixels wide	9:16 recommended	5 minutes	1GB
Bluesky	Not published	Not published	10 minutes	300MB

Scroll to each platform breakdown for placement-level specs, ad character limits and Sprout Social guidelines.

Facebook video specs

Facebook dominates product discovery—nearly 40% of social users rely on it to find their next purchase, according to the Sprout Social 2026 Social Media Content Strategy Report. With video content surging across industries, hitting the exact Facebook video specs is your ticket to capturing that audience.

Facebook updates its design frequently and offers multiple video formats, making it hard to know if you’re uploading the right format for organic or paid posts. Follow the specs below to optimize your posts and maximize your reach.

Facebook video and Reels specs

Facebook no longer treats videos and Reels as separate formats. Meta now shares all new Facebook videos as Reels, so one set of specs covers both. In June 2025, Meta renamed the Videos tab on Facebook to Reels.

Your video can reach people in Feed, in the Reels tab and on your Page. Cross-posting your Instagram Reels to Facebook expands that reach even further. While organic reach on Facebook requires strategy, video remains a viable and high-impact format.

Videos you post in the app carry no length or format restrictions. Posts you schedule through Meta’s Reels publishing API still follow the 3–90 second Reels limit, so test both paths before you commit to a format.

Facebook video and Reels guidelines

• Recommended resolution: 1080×1920 pixels 
• Minimum resolution: 720 pixels
• Aspect ratio: 9:16
• Recommended video formats: MP4, MOV
• Video length: No length or orientation restrictions when using the app
• Frame rate: At or below 30fps

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

Use Sprout Social’s Publishing Tools to manage your Facebook video strategy. You can store approved video assets in the Asset Library and schedule posts across multiple Facebook Pages from one centralized calendar.

Facebook Stories

Similar to Instagram Stories, you can post Facebook Stories to extend the reach of your posts. Users who don’t follow you on Instagram will still be able to view and interact with your Stories.

Facebook Stories video guidelines

• Recommended resolution: 1080×1920 pixels 
• Minimum resolution: 500 pixels
• Recommended ratio: 9:16
• Max file size: 4GB
• Video length: Up to 60 seconds
• Recommended video formats: MP4, MOV
• Frame rate: 24-60fps

Facebook in-feed video ads

Facebook video ads come in five distinct formats, each with its own specs, character limits and placement rules. Getting these right is the difference between an ad that performs and one that gets ignored.

In-feed video ads are the sponsored equivalent of organic feed posts. They follow the same visual logic, but with stricter technical requirements to ensure your creative renders correctly across devices.

Facebook feed video ad specs

• Recommended ratio: 4:5
• Recommended resolution: 1440×1800 pixels
• Minimum height: 120 pixels
• Minimum width: 120 pixels
• Maximum file size: 4GB
• Video length: 1 second to 241 minutes
• Recommended video formats: MP4, MOV or GIF
• Video captions are recommended.
• Video sound is recommended.

Feed ad character limits

• Primary text: 50–150 characters
• Headline: 27 characters

Facebook carousel video ads

Carousel video ads let brands showcase up to 10 videos or images in a single scrollable unit, each with its own link. The format drives deeper engagement by giving audiences more to explore before they click.

Facebook carousel ad specs

• Number of Carousel cards: 2 to 10
• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Minimum file size (image carousel): 30MB
• Recommended image file type: JPG or PNG

Facebook carousel video ad specs

• Maximum file size (video carousel): 4GB
• Recommended video formats: MP4, MOV or GIF
• Video length: 1 second to 240 minutes

Facebook carousel character limits (image and video)

• Primary text: 80 characters
• Headline: 20 characters
• Description: 18 characters
• Landing page URL required

Facebook collection video ads

Collection ads pair a hero video with a grid of product images below it, creating an instant storefront experience. When a user taps the ad, it opens a full-screen Instant Experience built from Storefront, Lookbook or Customer Acquisition templates.

Facebook Collection ad video guidelines

The first media asset in your Instant Experience serves as the cover image or video.

• Minimum resolution: 1080×1080 pixels
• Aspect ratio: 1.91:1 to 1:1
• Maximum file size: 4GB (video); 30MB (images)
• Recommended video formats: MP4, MOV or GIF
• Instant Experience required

Character limits

• Primary text: 125 characters
• Headline max: 40 characters
• Landing page URL: Required

Facebook Stories ads

Stories ads run between organic Stories in a full-screen, vertical format. The immersive placement commands full attention, making precise specs non-negotiable for professional-looking creative.

Facebook Stories video ad specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 250 pixels
• Max file size: 4GB
• Video length: 1 second to 3 minutes
• Recommended video formats: MP4, MOV or GIF
• Frame rate: 30fps

Facebook Stories character limits (image and video)

• Primary text: 125 characters
• Headline: 40 characters

Meta recommends keeping text and logos out of the top 14%, bottom 35% and 6% on each side of Stories and Reels ads. That way, interface elements don’t cover them.

Facebook Reels ads

Reels ads appear between Reels on Facebook in a full-screen, vertical view. Build them like organic Reels and they blend into the scroll.

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Video length: No maximum
• Recommended video formats: MP4, MOV or GIF

Facebook Reel ad character limits

• Primary text: 40 characters
• Headline: 55 characters

For complete Facebook video ad specifications, visit the Facebook Help Center.

Instagram video specs

According to the Sprout Social 2025 Content Benchmarks Report, video content on Instagram increased by 3 percentage points across all industries. Because video dominates the platform’s algorithm, getting your social media video specs right is a mandatory investment for your brand.

Using the correct social media video specs ensures your content looks professional and performs well in the feed. Review the requirements below to perfect your Instagram video strategy.

Instagram carousel video

Instagram supports three video orientations: landscape, square and vertical. Today, video lives natively in posts, carousel posts or Reels. Carousels now hold up to 20 photos or videos in the app (10 via Meta’s publishing API).

Instagram carousel video guidelines

• Resolution: 1080×1080, 1080×1350
• Aspect ratio: 1:1, 4:5 or 3:4
• Recommended video formats: MP4, MOV
• Frame rate: 23–60fps
• Carousel items: Up to 20 in the app (10 via API)

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

Instagram Reels

Instagram Reels are short-form videos that dominate feed performance and audience reach. As Instagram adds separate tabs for different content types, thumbnails are cropped differently per view, so center your subjects and plan around the 4:5 crop to avoid undesirable vertical cropping on the main feed tab.

Instagram Reels video specs

• Recommended resolution: 1080×1920 pixels
• Minimum resolution width: 720 pixels
• Recommended ratio: 9:16 (Instagram accepts uploads between 1.91:1 and 9:16)
• Video length:
  • In-app recording and editing: Up to 20 minutes
  • Recommendation reach: Instagram doesn’t recommend Reels longer than 3 minutes to new audiences
  • Via API and scheduling tools: 3 seconds to 15 minutes
• Recommended video formats: MP4, MOV
• Frame rate: 30fps minimum (23–60fps via API)
• Hashtags: Up to five per Reel or post (rolling out since December 2025)
• Video captions are optional but strongly recommended
• Video sound is optional but strongly recommended

Maximize your Instagram Reels performance by scheduling them with Sprout Social. Our ViralPost® technology identifies the optimal times to post when your specific audience is most active.

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

Instagram Reel cover photo size:

• Recommended image size: 420×654 pixels
• Recommended aspect ratio: 1:1.55
  • Images will be cropped to fit a supported ratio
• Note: You can’t edit your cover photo after uploading it.

Instagram Stories

Instagram Stories are short-form videos that display for 24 hours on your profile. Followers access Stories from their feed, where they appear at the top of the screen, making this format one of the highest-visibility placements on the platform.

Instagram Stories video specs

• Recommended resolution: 1080×1920 pixels
• Recommended ratio: 9:16
• Video length: Up to 60 seconds per story
• Recommended video formats: MP4, MOV
• Frame rate: 23–60fps
• Video captions are recommended
• Video sound is recommended

Leave roughly 250 pixels at the top of the video free from text to prevent your profile icon from covering it.

Instagram feed video ads

Instagram advertising puts your brand in front of targeted audiences who are actively discovering products. To make sure your paid creative renders well on every device, follow these specifications to the letter.

Instagram feed video ads appear in users’ main feeds alongside standard posts, making them a direct path to audiences already engaged with video content.

Instagram feed video ad specs

• Recommended resolution: 1080×1920 pixels
• Recommended ratio: 9:16
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are optional but recommended
• Video sound is optional but recommended

Instagram feed video ads character limits

• Primary text: 125 characters
• Maximum number of hashtags: 30

Instagram carousel video ad

Instagram carousel video ads let you showcase multiple facets of a product or campaign across 2–10 cards, each with a full-width call to action below the ad.

Instagram carousel feed ad dimensions and guidelines (images and videos)

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 for carousels with video (4:5 for image-only carousels)
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Video length recommendation: 1 second to 2 minutes
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV, GIF
• Number of carousel cards: 2 to 10 cards
• Frame rate: 23–60 fps

Instagram carousel ads character limits

• Primary text: 125 characters
• Number of hashtags: 30
• Landing page URL required

Instagram Stories ads

Instagram Stories ads place your video content directly between users’ Stories, creating a full-screen, immersive experience that feels native to the format.

Instagram Stories video ad specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are recommended
• Video sound is recommended

Instagram Stories video ads character limits

• Primary text: 125 characters

Leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text so the profile icon and call-to-action buttons don’t cover it.

Instagram Reels video ads

Reels ads drop into the content discovery experience in a sound-on environment, putting your brand in front of audiences actively seeking new and entertaining content.

Instagram Reels video specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Minimum width: 250 pixels
• Video length: 0 seconds to 15 minutes
• Recommended video formats: MP4, MOV
• Video captions are optional but recommended
• Video sound is optional but strongly recommended

Instagram Reels video ads must not contain:

• Licensed music
• Media that contains a face or camera effect
• Media with a GIF
• Media with product tags
• View more Reels video ads guidelines on Meta for Business

Instagram Reels video ads character limits

• Primary text: 44 characters

Pro tip: Meta recommends leaving at least 14% at the top, 35% at the bottom and 6% on each side of Reels ads free of text and logos. On a 1080×1920 frame, that’s roughly 270 pixels at the top, 670 pixels at the bottom and 65 pixels on each side.

For a complete breakdown including image specs, visit our guide to all Instagram ad sizes.

TikTok video specs

Per the Sprout Social 2026 Social Media Content Strategy Report, 71% of marketers are increasing their TikTok investment, more than for any other platform. The same report found 49% of Gen Z consumers use TikTok for product discovery. Flawless video specs aren’t just a best practice—they’re non-negotiable.

TikTok’s format rewards authentic, easy-to-create content. Capitalize on TikTok trends and use the correct social media video specs to reach this highly engaged audience at full quality.

TikTok in-feed videos

TikTok builds its specs around mobile dimensions. One critical detail for teams repurposing video content across platforms: TikTok recordings run up to 10 minutes, while uploads run up to 60 minutes.

TikTok in-feed video guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Recommended video formats: MP4, MOV or WebM
• Video length: Up to 10 minutes recorded in-app or 60 minutes when uploaded
• Frame rate: 23–60fps

As your TikTok presence grows, managing comments becomes critical. Use Sprout Social’s Smart Inbox to centralize your TikTok mentions and comments, so your team assigns messages and responds efficiently without missing a beat.

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

TikTok feed ads

TikTok ads follow formatting that closely mirrors organic content, making it straightforward to adapt existing videos for paid distribution. Consult TikTok’s business center for the latest performance guidance.

TikTok feed video ad guidelines

• Resolution: 540×960, 640×640 or 960×540 minimum
• Aspect ratio: 9:16, 1:1 or 16:9
• Max file size: Up to 500MB
• Recommended video formats: MP4, MOV, MPEG, 3GP or AVI
• Video length: Up to 10 minutes (Spark Ads have no limit; TikTok recommends 21–34 seconds)
• Bitrate: 516kbps minimum

TikTok feed video ad captions

• Ad caption: Displays up to four lines in a uniform white font
• Links and symbols: Clickable links, @ mentions and hashtags aren’t supported

X (formerly known as Twitter) video specs

Video content on X (formerly known as Twitter) is growing. The Sprout Social 2025 Content Benchmarks Report found brands’ share of video posts on X rose 2 percentage points year over year. X remains a go-to destination for real-time video in fast-paced industries like sports and entertainment, so the right specs make your content stand out.

X landscape and portrait videos

X supports two in-feed video formats, landscape and portrait, for content you upload to the platform. These formats don’t apply to shared YouTube or external links.

X landscape and portrait video guidelines

• Recommended resolution: 1280×720 (landscape), 720×1280 (portrait), 720×720 (square)
• Aspect ratio: 16:9 (landscape), 9:16 (portrait), 1:1 (square)
• Max file size: 512MB*
• Video length: 0.5 seconds to 140 seconds*
• Frame rate: 30fps or 60fps

*X Premium subscribers can upload videos up to 4 hours long (1080p) and up to 16GB on x.com and X for iOS, or up to 10 minutes on Android.

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

X landscape and portrait video character limits

• Maximum count: 280 characters

X video ad specs

X video ads share most organic specs but support larger files and more aspect ratios, so you can repurpose top-performing posts with minimal reformatting.

X video ad guidelines

• Recommended resolution: 1920×1080 (16:9) or 1200×1200 (1:1)
• Aspect ratio: 1:1 or 16:9 recommended; 4:5, 2:3 and 9:16 also supported
• Max file size: 1GB (under 30MB recommended)
• Video length: 15 seconds or less recommended; up to 2 minutes 20 seconds
• Recommended video formats: MP4, MOV
• Frame rate: 29.97 or 30fps (up to 60fps)

X video ad character limits

• Maximum count: 280 characters

For the latest spec details, visit the X Help Center.

Use Sprout Social’s Publishing Tools to schedule and publish video content to X alongside every other platform in this guide—without switching between tabs or losing track of character limits.

YouTube video specs

Data from the Sprout Social 2026 Social Media Content Strategy Report shows 24% of users find new products on YouTube and 56% of marketers plan to increase their investment in the platform. As the second-largest search engine behind Google, YouTube is an essential platform for product education and brand promotion.

The platform hosts everything from short-form promotional videos to long-form educational content. Because users stream content on various devices with different zoom levels, adhering to exact video specifications guarantees a flawless viewing experience.

While YouTube has no hard rules on the video editing concept of “title safe” areas, avoid placing text elements like titles and subtitles at the edges of your video frame. Read on for specifics on each format available on YouTube.

Video player (standard YouTube video)

YouTube’s player adapts to your video’s aspect ratio, so upload at your native ratio and don’t add black bars yourself. 16:9 remains the default for standard videos, and YouTube supports eight recommended resolutions.

YouTube video guidelines for non-verified accounts

• Resolution:
  • 4320p (8K): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2K): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 256 GB or 12 hours, whichever is less
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 15 minutes
• Frame rate: 24, 25, 30, 48, 50 or 60fps (upload at the rate you recorded)

Inform your YouTube video strategy using Sprout Social’s Listening tools. Analyze sentiment and uncover trending topics in your industry to create targeted, relevant video content.

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

YouTube video guidelines for verified accounts

• Resolution:
  • 4320p (8K): 7680×4320
  • 2160p (4K): 3840×2160
  • 1440p (2K): 2560×1440
  • 1080p (HD): 1920×1080
  • 720p (HD): 1280×720
  • 480p (SD): 854×480
  • 360p (SD): 640×360
  • 240p (SD): 426×240
• Aspect ratio: 16:9 default
• Max file size: 256GB or 12 hours, whichever is less
• Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
• Video length: Up to 12 hours, dependent on file size
• Frame rate: 24, 25, 30, 48, 50 or 60fps (upload at the rate you recorded)

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

YouTube Shorts

YouTube Shorts give brands a direct path to wider audiences through short-form vertical video. With short-form video consumption rising globally, Shorts are a high-impact format for both entertainment and product education.

YouTube Shorts video guidelines

• Recommended resolution: 1080p (HD): 1080×1920
• Minimum resolution: 720p (HD): 720×1280
• Aspect ratio: 9:16 or 1:1
• Recommended video formats: MP4 (with H.264 video codec and AAC-LC audio codec)
• Video length: Up to 3 minutes

For more information on YouTube video specs, visit the Google Help Center.

Skippable, non-skippable, mid-roll, bumper, in-feed and Shorts ads

YouTube offers six distinct video ad formats, each with unique placement rules and length requirements. Most formats play through the standard YouTube player or feeds, so they share the same resolution and aspect ratio specs as organic videos. Length and skip behavior are what differ.

• Skippable video ad: Plays before, during or after content, and viewers can skip after 5 seconds.
• Non-skippable video ad: Runs 7 to 15 seconds (16 to 30 seconds on connected TV), and viewers must watch the full ad.
• Mid-roll video ad: Plays mid-view, like a TV commercial, and creators can turn on mid-rolls for videos longer than 8 minutes.
• Bumper video ad: A 6-second maximum non-skippable ad built for mobile reach and brand awareness.
• In-feed video ad: Shows a thumbnail and text in Home, Search, Watch Next and Subscriptions feeds, then plays in the standard player when clicked.
• Shorts ad: Runs between Shorts in the Shorts feed, and viewers can swipe past it at any time.

YouTube video ad guidelines

• Recommended resolution: 1920×1080 (horizontal), 1080×1920 (vertical), 1080×1080 (square)
• Minimum resolution width: 720 pixels
• Aspect ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (square)
• Max file size: 256GB
• Recommended video format: MPG (MPEG-2 or MPEG-4)
• Video length by ad type:
  • Skippable video ad: No maximum; under 3 minutes recommended
  • Non-skippable video ad: 7–15 seconds; 16–30 seconds on connected TV
  • Bumper video ad: 6 seconds maximum
  • In-feed video ad: No maximum
  • Shorts ad: Under 60 seconds recommended

For full technical specifications, visit theGoogle Help Center.

LinkedIn video specs

LinkedIn prioritizes native video content in its feed and using the correct specifications is non-negotiable for professional results. While some technical requirements overlap with other platforms, LinkedIn enforces its own dimensions and file sizes that directly affect how your content performs.

Optimizing your content for the busy LinkedIn feed by adhering to the correct LinkedIn video formats maximizes discoverability and drives engagement. Explore best practices for content creation and repurposing to build a comprehensive LinkedIn strategy.

LinkedIn in-feed video

LinkedIn has expanded beyond shared video uploads, giving brands the ability to upload native video to the platform for greater reach and visibility.

LinkedIn in-feed video guidelines

• Resolution: 256×144 (min) and 4096×2304 (max)
• Aspect ratio: 1:2.4to 2.4:1
• Max file size: 5GB (75KB minimum)
• Recommended video formats: MP4, MOV, AVI, WebM, MKV, WMV, MPEG-1, MPEG-2
• Video length: 3 seconds to 10 minutes
• Frame rate: 10–60fps
• Bitrate: 192kbps to 30Mbps

For more information on the video specs for LinkedIn, visit theLinkedIn Help Center.

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

LinkedIn video ads

LinkedIn video ads carry distinct requirements from in-feed video. Review these specs before building your paid campaign to avoid rejected assets and wasted budget.

LinkedIn video ads guidelines

• Recommended dimensions and resolutions:
  • Vertical (4:5): 720×900 recommended; min 360×450, max 1080×1350 pixels
  • Vertical (9:16): Min 360×640, max 1080×1920 pixels
  • Landscape (16:9): Min 640×360, max 1920×1080 pixels
  • Square (1:1): Min 360×360, max 1920×1920 pixels
• Aspect ratio:
  • Vertical: 4:5, 9:16
  • Landscape: 16:9
  • Square: 1:1
• Maximum file size: 500MB (75KB minimum)
• Recommended video formats: MP4 with H.264 or VP8 video and AAC audio
• Video length: 3 seconds to 30 minutes (15–30 seconds recommended)
• Frame rate: Under 30fps
• Captions: SRT files only

LinkedIn video ads character limits

• Ad name: 255 characters
• Headline: 70 characters recommended; 200 characters maximum
• Introductory text: 150 characters recommended; 3,000 characters maximum

For more information on the video specs for LinkedIn ads, visit LinkedIn Marketing Solutions Help.

Pinterest video specs

Pinterest video uploads are restricted to business accounts, giving brands direct access to one of the most visually driven platforms for lifestyle and inspirational content. Use Sprout Social’s Publishing Tools and Asset Library to store approved Pinterest video assets and schedule pins across multiple boards from a centralized content calendar.

Learn more about supported Instagram files and sizes in our Help Center guide onSprout Social’s Publishing Requirements.

Shared video Pins and standard width video ads

Pinterest Business Accounts support two video formats: standard width and max width. The specs below apply to standard width video ads and organic Video Pins.

Shared video Pins and standard width video ads guidelines

• Aspect ratio: 1:1, 2:3, 4:5 or 9:16
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Encoding: H.264 or H.265
• Video length: 4 seconds to 5 minutes (6–15 seconds recommended for ads)

Character limits

• Title: Up to 100 characters
• Description: Up to 800 characters

Max-width video Pin ads

Max width video ads expand across a mobile user’s entire screen, making them the highest-impact paid video format on Pinterest. They can be square or wider (1:1 or 16:9) but never taller than square. These specs apply only to max width video ads.

Max-width video Pin ads guidelines

• Aspect ratio: 1:1 or 16:9 (no taller than square)
• Max file size: 2GB
• Recommended video formats: MP4, MOV or M4V
• Video length: 4 seconds to 15 minutes

Character limits

• Title: Up to 100 characters
• Description: Up to 800 characters

For the latest Pinterest video ad specifications, visit Pinterest Business Help.

Snapchat video specs

Snapchat remains a dominant platform for younger audiences, with vertical short-form video at the core of how users communicate and discover brands on the app. To maximize your reach and engagement, pair these specs with a comprehensive Snapchat marketing strategy.

Single Snapchat videos and single video ad

Single videos are the primary format users and brands rely on for Stories and direct sharing. Use these specs to ensure your content renders correctly every time.

Single Snapchat videos and single video ad guidelines

• Recommended resolution: 1080×1920 pixels
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV (H.264)
• Video length: 3 seconds to 30 minutes
• Audio: Stereo AAC or PCM, 192kbps minimum, -16 LUFS

Single Snapchat videos and single video ad character limits

• Brand name: 32 characters
• Headline: 34 characters

Long-form story video ad

Story Video Ads appear between users’ Stories, giving brands a full-screen, immersive placement to capture attention. Match the organic feel of the feed by following the same vertical format.

Long-form Snapchat story video ad guidelines

• Resolution: 1080×1920
• Aspect ratio: 9:16
• Max file size: 1GB
• Recommended video formats: MP4 or MOV

• Video length: Up to 180 seconds per Snap (1 to 10 Snaps per Story Ad)

Long-form Snapchat story video ad character limits

• Brand name: 32 characters
• Headline: 34 characters

For the latest Snapchat video spec requirements, visit theSnapchat Ads Help Center.

Threads video specs

Threads is Meta’s text-first app, but video posts and carousels sit right alongside text in the feed. If you’re building Threads for business, the specs below keep your clips sharp from upload to scroll.

Sprout Social’s Threads integration lets you schedule and publish text, image, carousel and video posts. You also see Threads metrics alongside the rest of your social content.

Threads video guidelines

• Recommended ratio: 9:16
• Max width: 1920 pixels
• Max file size: 1GB
• Video length: Up to 5 minutes
• Recommended video formats: MP4 or MOV
• Codecs: H.264 or HEVC video, AAC audio (48kHz maximum)
• Frame rate: 23–60fps
• Carousel items: 2 to 20
• Post text: 500 characters

Specs come from Meta’s Threads developer documentation, which governs posts published through scheduling tools.

Bluesky video specs

Bluesky raised its video limit to 10 minutes and 300MB in August 2026, according to TechCrunch. That gives you room for tutorials, event recaps and product demos.

New to the platform? Start with what Bluesky is and how it works, then manage your Bluesky profile in Sprout alongside every other platform you publish to.

Bluesky video guidelines

• Video length: Up to 10 minutes
• Max file size: 300MB
• Supported video formats: MP4, MPEG, WebM or MOV
• Videos per post: 1
• Subtitles: Supported
• Daily upload limit: 25 videos or 10GB per day (Bluesky’s last published limit)
• Account requirement: Verified email before your first upload

Format, subtitle and daily-limit details come from Bluesky’s video launch announcement.

Google Business Profile video specs

Google My Business is now Google Business Profile, and videos you add there show up on your listing in Search and Maps. Local customers see your clips right when they’re deciding where to go, so a well-formatted video can tip a search into a visit.

Google doesn’t publish a full spec sheet for profile videos, but its guidelines cover the core limits below. Keep your clip short, sharp and shot in good light so it plays clearly on small screens.

Google Business Profile video guidelines

• Resolution: 720p or higher
• Video length: Up to 30 seconds
• Max file size: 75MB

For the latest requirements, visit the Google Business Profile Help Center.

How do you export and optimize video for every platform?

Pick your placement first. Reels, feed, in-stream and Stories each use different ratios and safe zones, so decide where the video will run before you frame the shot.

Use export settings every platform accepts

• Container: MP4 with “fast start” enabled
• Video codec: H.264, High Profile, progressive scan
• Frame rate: Constant, matching the rate you recorded
• Audio: AAC, 48kHz, stereo
• Bitrate: About 8Mbps for 1080p at 24–30fps (12Mbps at 48–60fps), per YouTube’s encoding guidance

Meta’s video ad guidelines also ask for H.264, square pixels, a fixed frame rate and stereo AAC audio at 128kbps or higher.

Design for safe zones

Keep text, logos and captions out of the top 14%, the bottom 35% and 6% on each side of vertical placements, per Meta’s guidance. TikTok and Shorts layer their own buttons over your video, so check the preview before you publish.

Add captions

Captions are a core part of accessible social media content, and they keep your video watchable on mute. In Sprout, you can generate subtitles with AI Assist and upload SRT files for Facebook, YouTube and X posts.

Repurpose without reposting the same file

Reuse the idea, then re-export for each platform. Crop to the right ratio, trim to the length limit and update captions and audio for every version.

Sprout keeps that workflow in one place. Send videos from Canva straight to Sprout’s publishing calendar as draft posts and keep approved cuts in the Asset Library. Then schedule each version with Optimal Send Times, powered by Sprout’s patented ViralPost® technology, which analyzes 16 weeks of audience data.

Keep your video strategy moving

Social media video specs are the difference between content that lands and content that gets cropped, compressed or cut off before it connects.

Keep this guide close: use it before you edit, before you export and before you publish. When you’re ready to plan, schedule and manage video across every platform from one place, Sprout Social gives you the control to move faster and publish with confidence.

Turn video production from a guessing game into a repeatable workflow. Start your free trial.

FAQs about social media video specs

What is the best video size for social media?

Use 1080×1920 (9:16) for vertical short-form video and 1920×1080 (16:9) for YouTube and landscape posts. For square feed video, export at 1080×1080.

Can I use the same video on every platform?

Reuse the concept, but re-export for each platform’s ratio, length limit and safe zones.

What aspect ratio are Instagram Reels?

Instagram recommends 9:16 at 1080×1920 for Reels and accepts uploads between 1.91:1 and 9:16. Your profile grid crops Reels to 3:4, so keep key details centered.

Why does my video look blurry after uploading?

Blurry uploads come from compression, low source resolution or incorrect export settings. Export at the platform’s recommended dimensions in high quality; a weak source file only gets weaker after upload.

Is 1920x1080 good for social media?

Yes for YouTube, LinkedIn and X landscape posts. Vertical placements crop or letterbox it, so export a 1080×1920 version for Reels, TikTok, Shorts and Stories.

What video format should I upload to social media?

Upload an MP4 with H.264 video and AAC audio. Every major platform in this guide accepts it.