Whether you’re not satisfied with your current Twitter efforts or just want to improve on what you’re currently doing, collecting and analyzing data is the best way to make changes that matter. In this guide, we’ll look at which metrics to track, how to analyze data and turn it into actionable insights that will move your business forward.
Getting Started With Twitter Analytics
If you’re new to Twitter reporting and analyzing your data, start with the basics. It’s time to get familiar with Twitter dashboards, different metrics meanings and what you should track. These posts will walk you through Twitter analytics fundamentals for your business.
Being active on social media is only half of the equation. For a truly successful social strategy, you have to continually analyze your performance Read more…
Track the Right Metrics
There are a ton of metrics you can track to measure your Twitter marketing efforts. But not all will be relevant to your brand or goals. Here are some of the most popular and common Twitter metrics you can track.
No longer are the days where you can send a Tweet and call it day. Marketing efforts are contingent upon Twitter engagement measurements like Read more…
Get to Know Twitter Engagement
Twitter engagement is one of the top metrics your brand should measure. But there’s some confusion about what counts as engagement. Link clicks? Follows? Replies? We’ll clear all of that up for you in this guide. Here’s everything you need to know about Twitter engagement.
What are your best performing Tweets? How many new followers did you get last month? What days of the week do you get the Read more…
Organize Your Data With a Twitter Dashboard
A Twitter dashboard compiles all of your brand’s analytics, publishing and engagement needs all in one central location. It’s a necessity for any brand on Twitter whether you’re a small business or enterprise sized company. Check out Sprout’s Twitter dashboard with a free 30 day trial!
How to Analyze Your Data
Staring a bunch of charts, graphs and numbers doesn’t do you any good if you’re unsure about what you’re looking for. Data is only useful if you know how to act on it. In this post, you’ll learn how to analyze the data you’re collecting and use it to make better business decisions.
Advanced Twitter Analytics
Now that you have the basics down, let’s take a more in-depth look at Twitter analytics. In these posts, you’ll learn about how conduct more precise analysis and go beyond the surface level of your data.
Learn About Who's Following You
Twitter gives you detailed demographics on your followers. This information is helpful to learn more about what type of content to share and how to appeal to your followers. You can also use the data for other marketing channels. The people that follow you on Twitter are a representation of your audience and customers as a whole.
Analyze Your Twitter Hashtags
Twitter is the social network that made hashtags a “thing.” You need to understand how your Twitter hashtags perform and which hashtags people mention alongside your brand. Tracking hashtags will provide you with important details about your Twitter campaigns.
How Are Your Tweets Performing?
You’re sending out hundreds or even thousands of Tweets every month. But do you take the time to go back and analyze what worked and what didn’t? Here’s a helpful guide on how to measure the performance of your Tweets.
Audit Your Twitter Account
If you can get in the habit of auditing your Twitter profile and activity, you’ll be able to spot trends and opportunities you would’ve otherwise missed. Don’t worry, a Twitter audit doesn’t have to be as painful and excruciating as a tax audit. We’ll show you how to do the entire process in less time than it takes to finish an episode of your favorite Netflix show.
Twitter Statistics & Trends
Questioning whether or not Twitter is the right social network for your business? Or maybe you want to prove the value of Twitter marketing to higher-ups or a potential client. Here are some Twitter statistics and trends that showcase what Twitter is all about.
Asking a marketer to choose between Facebook and Twitter is like asking people to choose between Coca-Cola and Pepsi, or Android and iOS. You’re never Read more…
Facebook vs. Twitter
Facebook and Twitter revolutionized social media marketing. They’re often the first two networks brands look to when they’re just getting started on social, but which one is better for your brand? We put the two head to head to help you decide.
Three to five years ago, Twitter was a dominant force in the social media marketing world. Marketers flooded to the quick-paced platform to get their Read more…
Twitter vs. Instagram
While the two networks serve different purposes, a lot of brands have started shifting their efforts away from Twitter and toward Instagram. But is this the right move? In this post, we compare the demographics, statistics and features of both.
Bookmark These Twitter Stats
This article is a collection of 47 social media statistics covering all the major networks. Jump to the Twitter section to get some data that will give you a better understanding of how to use Twitter effectively.