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Social media marketing: What it is and how to build your strategy
Published on February 19, 2025
Reading time 33 minutes
Social Media Marketing
Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.
Featured
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80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes
All Social Media Marketing
- Categories
How to make sure your marketing messaging always lands
Published on January 19, 2021 Reading time 6 minutes - Categories
How to nail your pitch for a social media marketing campaign
Published on January 4, 2021 Reading time 6 minutes - Categories
Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams
Reading time 3 minutes - Categories
Short-form vs. long-form video length best practices for social media
Published on December 8, 2020 Reading time 5 minutes - Categories
Social Spotlight: How Airbnb kept the lights on when everyone was home
Reading time 6 minutes - Categories
Video accessibility: How to add YouTube subtitles to your videos
Published on November 12, 2020 Reading time 6 minutes - Categories
How to write a white paper that inspires a year-long content strategy
Published on November 11, 2020 Reading time 7 minutes - Categories
Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority
Published on October 20, 2020 Reading time 2 minutes - Categories
From awareness to acquisition: Creating a content funnel that converts
Published on October 12, 2020 Reading time 6 minutes - Categories
How to use Snapchat for business in 2025
Published on September 29, 2020 Reading time 5 minutes - Categories
Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens
Reading time 6 minutes - Categories
Twitch marketing: What it is and how brands can do it right
Published on September 3, 2020 Reading time 7 minutes - Categories
How to create a Pinterest account in 4 easy steps
Published on September 3, 2020 Reading time 3 minutes - Categories
How to strengthen your Instagram branding
Published on August 30, 2020 Reading time 5 minutes - Categories
Captivating a global audience: Why social data is the key to your esports marketing strategy
Published on August 26, 2020 Reading time 7 minutes - Categories
Social media for gamers: How to level up your video game marketing
Published on August 13, 2020 Reading time 9 minutes
![[Afterpost] 2025 Index](https://media.sproutsocial.com/uploads/2025/01/index-2025_afterpost.png)
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