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Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

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- Social Media Marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Guide
- Social Media Marketing
Social Marketing Guide: 7 Steps To Creating a Winning Strategy
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- Social Media Marketing
- Social Media Trends
80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes

All Social Media Marketing

Categories
- Social Media Content
- Social Media Engagement
15 YouTube Video Ideas to Inspire Your Brand’s Channel
Published on July 5, 2022 Reading time 8 minutes
Categories
- Social Media Content
- Social Media Marketing
How to use TikTok for B2B marketing (and 3 brands doing it right)
Published on June 27, 2022 Reading time 7 minutes
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- Social Media Content
- Social Media Engagement
How to go viral on TikTok: 7 tips from brands that did it
Published on June 21, 2022 Reading time 6 minutes
Categories
- Marketing Disciplines
- Social Media Content
Direct Marketing: What it is and 5 direct message marketing examples
Published on June 21, 2022 Reading time 7 minutes
Categories
- Webinar
- Culture Strategies
Bari’s TikTok Bootcamp [Webinar]
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- Webinar
- All Industries
Supercharge your Marketing Strategy with Social [Webinar]
Categories
- Social Media Content
- Social Media Marketing
How to make a TikTok: The beginner’s guide
Published on June 9, 2022 Reading time 6 minutes
Categories
- Social Media Content
- Social Media Engagement
TikTok comments: Everything you need to know to drive engagement
Published on June 6, 2022 Reading time 12 minutes
Categories
- Social Media Content
- Social Media Marketing
How to edit TikTok videos: 20 tips for success
Published on June 2, 2022 Reading time 11 minutes
Categories
- Marketing Disciplines
- Social Listening
Why lifecycle marketing matters for your social team
Published on June 1, 2022 Reading time 4 minutes
Categories
- Social Media Content
- Social Media Marketing
9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Published on May 26, 2022 Reading time 9 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
Paid, owned and earned media: What they are and where social fits into the mix
Published on May 24, 2022 Reading time 6 minutes
Categories
- Social Commerce
- Social Media Analytics
8 social selling metrics to measure success
Published on May 18, 2022 Reading time 5 minutes
Categories
- Data Report
- Social Media Content
The 2022 Sprout Social Index: Social Media Trends for the UK & Ireland
Categories
- Instagram
- Social Media Engagement
How a link in bio Instagram tool can grow your brand
Published on May 16, 2022 Reading time 5 minutes
Categories
- Marketing Disciplines
- Social Media Marketing
The best brand marketing we’ve seen on social media in the last 5 years
Published on May 10, 2022 Reading time 9 minutes
Categories
- Instagram
- Social Media Content
The complete list of Instagram features for marketing experts
Published on May 10, 2022 Reading time 8 minutes
Categories
- Social Media Content
- Social Media Marketing
15 TikTok ideas to boost engagement on your videos
Published on May 9, 2022 Reading time 8 minutes
Categories
- Higher Education
- Social Listening
Choose wisely: Higher education marketers take on College Decision Day
Published on May 9, 2022 Reading time 4 minutes
Categories
- Webinar
- Social Media Marketing
Interpreting the Index: What It Means for European Businesses [Webinar]
Categories
- Social Media Content
- Social Media Engagement
TikTok challenges: what they are and why they’re great for brands
Published on May 4, 2022 Reading time 6 minutes