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Social media marketing: What it is and how to build your strategy
Published on February 19, 2025
Reading time 33 minutes
Social Media Marketing
Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.
Featured
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80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes
All Social Media Marketing
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8 tips to boost your video conversion rate
Published on July 19, 2023 Reading time 6 minutes - Categories
Social media and hospitality: How 3 brands are serving 5-star experiences
Published on July 18, 2023 Reading time 5 minutes - Categories
47 Instagram hacks every marketer needs to know
Published on July 6, 2023 Reading time 18 minutes - Categories
How to take smart risks with lo-fi social content
Published on June 29, 2023 Reading time 5 minutes - Categories
The complete guide to using LinkedIn for business
Published on June 21, 2023 Reading time 7 minutes - Categories
The complete guide to Pinterest Marketing
Published on June 20, 2023 Reading time 10 minutes - Categories
8 ways to use social media for market research
Published on May 30, 2023 Reading time 9 minutes - Categories
What to do when faced with these 10 social media marketing challenges
Published on May 22, 2023 Reading time 9 minutes - Categories
A beginner’s guide to social media marketing tools
Published on May 19, 2023 Reading time 7 minutes - Categories
The state of social media 2024: Business leaders weigh in on what’s next
Published on May 16, 2023 Reading time 4 minutes - Categories
The ultimate guide to Twitter for business
Published on May 10, 2023 Reading time 12 minutes - Categories
How to make sure you’re marketing to Gen Z the right way
Published on May 4, 2023 Reading time 9 minutes - Categories
16 ways to build a better social media presence
Published on April 27, 2023 Reading time 10 minutes - Categories
Sprout Tested: The answer to why you put links in the comments on LinkedIn
Published on April 26, 2023 Reading time 8 minutes - Categories
On trend and on brand: Why harnessing trends is the future of marketing
Published on April 18, 2023 Reading time 5 minutes - Categories
How to use ephemeral content in your marketing strategy
Published on April 4, 2023 Reading time 8 minutes - Categories
Twitter ads: The complete guide for your brand
Published on March 30, 2023 Reading time 9 minutes - Categories
How to make a GIF like a pro: tips and tricks for success
Published on March 29, 2023 Reading time 13 minutes
![[Afterpost] 2025 Index](https://media.sproutsocial.com/uploads/2025/01/index-2025_afterpost.png)
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