Many brands like to have a couple extra hands on deck to help with their social presence. By now, you’ve all met my wonderful social media intern, Audrey. Before plucking Audrey from UW for a summer internship, we wanted to be sure that we knew exactly what we wanted her to do. As a former social media Intern myself, I can attest to the lack of clarity within organizations about what an social media intern’s job should actually look like.
Hiring an intern without a plan or project for them to do sucks for everyone. To prevent you from experiencing this with your next intern, here are a few things you can do that will benefit your brand and give your intern some tangible hands-on experience!
Product or Consumer Research
The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. In our case, we asked Audrey to dive into the Simply Measured app. This gives us a great opportunity to observe use cases, as well as collect any other qualitative feedback she might have.
The synergy of intern and target customer might not be there for your brand, as it is for ours, but you can have your intern conduct meaningful product and consumer research in a variety of different ways!
For example, ask your intern to do a competitive audit. Dive into the social presences and strategies of your competitors, surfacing takeaways and lessons that you can use to inform your social strategy down the road.
Create Content Calendars
Another thing you can ask your social media intern to contribute to is social media content calendars.
When I was fresh to social, one of my favorite things to do was plan out content. This is something your social media intern can sink their teeth into! Just before you do so, make sure they get a primer on the company, the product, and the messaging your brand uses.