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AI

Categories
- AI
- Social Listening
Top 15 sentiment analysis tools to consider in 2025
Published on July 3, 2025 Reading time 8 minutes
Categories
- AI
- Social Media Marketing
20 Sprout Social features you might not know about
Published on June 12, 2025 Reading time 11 minutes
Categories
- AI
- AI Marketing
The role of artificial intelligence in marketing
Published on April 23, 2025 Reading time 9 minutes

Corporate Communications

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Categories
- Guide
- Corporate Communications
From Crisis to Connection: How to Build a Social Media Crisis Management Strategy
Categories
- Corporate Communications
- Influencer Marketing
Should companies take a stand on social issues?
Published on December 19, 2024 Reading time 7 minutes
Categories
- Corporate Communications
- Customer Care
Crisis communications: What it is and examples brands can learn from
Published on December 5, 2024 Reading time 12 minutes

Culture Strategies

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Categories
- Culture Strategies
- Influencer Marketing
Is influencer activism the new brand activism?
Published on August 5, 2024 Reading time 6 minutes
Categories
- Culture Strategies
- Employee Advocacy
Overwhelmed at work? Here’s how to talk to your boss about burnout
Published on July 16, 2024 Reading time 14 minutes
Categories
- Webinar
- All Industries
How Patagonia Leads from a Foundation of Authenticity and Community

Customer Experience

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Categories
- Customer Experience
- Social Media Marketing
Connect and convert with WhatsApp marketing software
Published on May 7, 2025 Reading time 8 minutes
Categories
- Customer Experience
- Social Listening
How to analyze customer sentiment to improve customer experience
Published on March 26, 2025 Reading time 18 minutes
Categories
- Customer Experience
- Social Media Management
How to manage multiple social media accounts
Published on February 25, 2025 Reading time 10 minutes

Digital Transformation

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Categories
- AI Marketing
- Digital Transformation
24 AI marketing tools your team should be using in 2025
Published on June 21, 2025 Reading time 14 minutes
Categories
- AI
- AI Marketing
The role of artificial intelligence in marketing
Published on April 23, 2025 Reading time 9 minutes
Categories
- Digital Transformation
- Social Media Management
Social media risk management: Expert tips to lower risk
Published on March 31, 2025 Reading time 11 minutes

Future of Marketing

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Categories
- Future of Marketing
- Influencer Marketing
6 effective influencer marketing examples in Australia (& why they work)
Published on June 26, 2025 Reading time 8 minutes
Categories
- Future of Marketing
- Leadership
The attention economy is the actual economy—and social media is the throughline
Published on June 25, 2025 Reading time 5 minutes
Categories
- Guide
- Future of Marketing
The 2025 generational marketing playbook: How to engage every age group on social

What’s Next

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Categories
- Social Media Management
- Sprout in Action
Sprout Social vs. Sprinklr: The best tool for your brand in 2025
Published on July 2, 2025 Reading time 9 minutes
Categories
- Social Media Marketing
- Social Media Strategy
The state of social media in 2025: Data from Sprout’s latest pulse survey
Published on June 4, 2025 Reading time 5 minutes
Categories
- AI Marketing
- Customer Care
Humans’ role in an age of AI customer engagement
Published on May 22, 2025 Reading time 5 minutes