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Ronnie Gomez

Ronnie Gomez is a Senior Content Strategist at Sprout Social where she writes to help social professionals learn and grow at every stage of their careers. When she's not writing, she's reading or looking for Chicago's next best place to get a vanilla oat milk latte.

Categories
- Social Media Content
- Social Media Engagement
Breaking down BookTok: What brands can learn from this social-literary phenomenon
Published on July 18, 2022 Reading time 6 minutes
Categories
- Leveling Up
- Marketing Disciplines
Social media careers: The skills you need, where to look and jobs to consider
Published on July 7, 2022 Reading time 10 minutes
Categories
- Social Media Content
- Social Media Strategy
How to use TikTok for B2B marketing (and 3 brands doing it right)
Published on June 27, 2022 Reading time 7 minutes
Categories
- Corporate Communications
- Marketing Disciplines
How to create an IPO communications strategy for social
Published on June 7, 2022 Reading time 8 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
Paid, owned and earned media: What they are and where social fits into the mix
Published on May 24, 2022 Reading time 6 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Sprout on Sprout: 3 use cases for Tagging
Published on May 5, 2022 Reading time 5 minutes
Categories
- Instagram
- Social Media Content
How to use Instagram for B2B marketing
Published on April 25, 2022 Reading time 7 minutes
Categories
- Community Management
- Social Media Strategy
What vertical networks mean for the future of social media
Published on April 18, 2022 Reading time 5 minutes
Categories
- Other Platforms
- Social Media Strategy
Everything you need to know about WhatsApp marketing
Published on March 29, 2022 Reading time 6 minutes
Categories
- Community Management
- Review Management
How to master the 3 pillars of brand reputation management
Published on March 15, 2022 Reading time 7 minutes
Categories
- Diversity, Equity & Inclusion
- Social Listening
How to assess which cultural moments are right for your brand to act on
Published on February 28, 2022 Reading time 9 minutes
Categories
- Marketing Disciplines
- Social Listening
How to supercharge your media relations strategy with social
Published on February 7, 2022 Reading time 9 minutes
Categories
- Corporate Communications
- Leveling Up
The 5 social-first corporate communications skills you need to level up your career
Published on January 18, 2022 Reading time 7 minutes
Categories
- Social Commerce
80% of consumers agree brand awareness makes them more likely to buy on social
Published on November 29, 2021 Reading time 5 minutes
Categories
- Corporate Communications
- Employee Advocacy
Kickstart your internal communications strategy with these best practices
Published on October 21, 2021 Reading time 15 minutes
Categories
- Diversity, Equity & Inclusion
- Social Media Content
How to tap into your brand purpose: Advice from Universal Standard’s Alexandra Waldman
Published on October 14, 2021 Reading time 5 minutes
Categories
- Employee Advocacy
How to measure employee advocacy at every stage of your program
Published on September 29, 2021 Reading time 7 minutes
Categories
- Retail
- Social Listening
The Twilight renaissance: Why retailers need social media for trend forecasting
Published on September 23, 2021 Reading time 5 minutes
Categories
- Social Listening
Listening mailbag: Your burning questions answered with social listening
Published on August 17, 2021 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Content
4 free social media campaign templates you can use right now—and why you need one
Published on August 12, 2021 Reading time 6 minutes
Categories
- Leveling Up
- Marketing Disciplines
Do social media managers need master’s degrees?
Published on August 4, 2021 Reading time 5 minutes

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