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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on November 28, 2023 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on August 14, 2024 Reading time 8 minutes

All Social Media Analytics

Categories
- Social Media Analytics
- Sprout Engineering
Reinventing Sprout Social’s approach to big data
Published on November 15, 2022 Reading time 4 minutes
Categories
- Instagram
- Social Media Advertising
How to sell on Instagram: A guide for businesses (2023)
Published on October 19, 2022 Reading time 9 minutes
Categories
- Facebook
- Instagram
The marketer’s guide to reporting on social video engagement
Published on October 13, 2022 Reading time 11 minutes
Categories
- Case Study
- Social Listening
How the Atlanta Hawks created a slam dunk social strategy using Sprout Social
Categories
- Social Media Analytics
- Social Media Marketing
How to conduct a YouTube audit in 5 steps
Published on July 11, 2022 Reading time 11 minutes
Categories
- Social Media Analytics
- Video
What marketers need to know about YouTube Creator Studio
Published on July 7, 2022 Reading time 8 minutes
Categories
- Pinterest
- Social Media Analytics
Pinterest analytics: a guide for marketers
Published on June 27, 2022 Reading time 5 minutes
Categories
- Template
- Customer Care
Conduct a Customer Experience Audit to Optimize Your Customer Journey
Categories
- Marketing Disciplines
- Social Media Analytics
Paid, owned and earned media: What they are and where social fits into the mix
Published on May 24, 2022 Reading time 6 minutes
Categories
- Facebook
- Social Media Advertising
Facebook pixel: A complete guide for digital marketers
Published on May 19, 2022 Reading time 6 minutes
Categories
- Social Commerce
- Social Media Analytics
8 social selling metrics to measure success
Published on May 18, 2022 Reading time 5 minutes
Categories
- Template
- Social Media Advertising
The Social Media Analytics Spreadsheet Template for Paid and Organic Reporting
Categories
- Social Media Analytics
- Social Media Strategy
Sprout on Sprout: 3 use cases for Tagging
Published on May 5, 2022 Reading time 5 minutes
Categories
- Customer Care
- Marketing Disciplines
21 Must-have digital marketing tools to help you grow
Published on May 3, 2022 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Strategy
How to conduct a Twitter audit to improve your brand’s presence
Published on April 18, 2022 Reading time 8 minutes
Categories
- Facebook
- Social Media Analytics
How to do a Facebook audit in 30 minutes or less
Published on April 12, 2022 Reading time 8 minutes
Categories
- Facebook
- Social Media Analytics
12 Facebook video metrics brands need to benchmark right now
Published on April 5, 2022 Reading time 7 minutes
Categories
- Webinar
- Corporate Communications
Unlocking Twitter Data for Corporate Communications [Webinar]
Categories
- Case Study
- Community Management
All aboard: How Purdue University increased their social media engagement by 24%
Categories
- Community Management
- Review Management
How to master the 3 pillars of brand reputation management
Published on March 15, 2022 Reading time 7 minutes
Categories
- Template
- Marketing Disciplines
A Marketer’s Ultimate Data Powered Toolkit

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