May 21st, 2024 | 3 p.m.-8:45 p.m. GMT
Under the
Brand-fluence
Expert Insights & Tactics for Influencer Marketing Success
taylorlorenz
elfriedsamba
jaydeipowell
Influencers hold more power than we realize.
Many brands are just beginning to understand the transformative impact of influencer marketing. As more creators gain the loyalty of your target audience, the opportunities have never been more promising. Join our digital event led by industry experts to get up to speed on the current and future state of influencer marketing, and learn how to implement these strategies today.
Speaker lineup
Who are you excited to hear from? Let us know at #SproutBrandfluence
Agenda
Morning sessions
Join us for a comprehensive morning agenda packed with insights on the influencer landscape and strategies for success directly from experts and creators.
We’re kicking things off with Washington Post columnist and digital culture expert, Taylor Lorenz, and Sprout Social’s Senior Director of Influencer Marketing, Bianca Ker. Taylor’s debut book, Extremely Online, explores how online influence has reshaped our world. In this discussion, she will give her take on the state of the industry, today’s influencer trends and what’s coming next. This is a can’t-miss session for any marketers eager to stay at the forefront of digital culture and the influencer landscape.
Taylor Lorenz
Tech Journalist, The Washington Post
Bianca Ker
Senior Director, Influencer Marketing, Sprout Social
A well-deserved break
Afternoon sessions
Choose your adventure and join a session tailored to your industry’s unique dynamics. Don’t miss out on this opportunity to have your questions answered by leading influencers and experts in your field.
B2C brands are expected to operate on the cutting edge of the influencer marketing space. Find out what it takes to stand out in today’s landscape from industry vet, Elfried Samba, the CEO of Butterfly 3ffect and former Head of Social for Gymshark. During his time at Gymshark, Elfried redefined the relationship between influencers for results that grew the brand’s fitness community from 1.5 million to 20 million in seven years. You’ll walk away from this Gymshark case study inspired to build a B2C influencer strategy that makes sure everyone wins.
Elfried Samba
CEO & Co-founder, Butterfly 3ffect | Ex-Gymshark Head of Social
Register for this free digital event
